FYE 41 Brian | Revenue Streams


How do you build good revenue streams and manifest your success? Learn tips and techniques from our guest today. Brian Dalmaso was very lucky to have started working at General Electric at the age of 17, and he thought he could retire as a multimillionaire. But then the company had to shut down after 10 years. He then decided to build his construction company on the side while working at a new company. In this episode, he takes us to the world of network marketing, building personal portfolios, and good revenue streams. He attributes his success to having a positive mindset in taking on new challenges and embracing changes. Listen and learn how to manifest your success!

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Manifesting Your Success By Building Good Revenue Streams With Brian Dalmaso

I have my very good friend, Bryan Dalmaso, in this episode. We belonged to the same mastermind. I wanted to have Bryan on because he has quite the background. He’s an engineer. He worked at GE. He then ended up getting into entrepreneurship. He owns twelve different companies, and he’s an expert on building good revenue streams. That’s my superpower too. The thing that I always tell my clients is you have to build congruent revenue streams.

That’s the thing I always tell my clients is they have to build congruent revenue streams. Think about the restaurant industry and hospitality. Many restaurants died and went out of business because they have one way they get paid, that’s dine-in or dine out. You want to make sure you have good revenue streams, so if those revenue streams fail, you have those other pockets. I own multiple different businesses in different verticals. If one business is not doing so well because of the pandemic, I have other businesses that are.

Brian was mentored by one of my favorite mentors of all time. I love Bob Proctor. I’ve shared the stage with Bob a few times. He is now on the consulting team. We’re going to get into mindset, paradigms, and how you can change these bad habits and paradigms so you can have a successful business and a better quality of life. You can be a better mom, dad, parent, employer, and employee. Without further ado, my good friend, Brian, welcome to the show.

Michelle, thanks for having me. I’m blessed and honored to be here. I appreciate you inviting me to the show. You couldn’t have said it better when you opened up about building multiple congruent revenue streams. When we’re working with people, we’re not trying to say, “Be a realtor and open a restaurant.” Things that are two different universes take a ton of time each. It’s about building multiple revenue streams that work with each other, as we’ve done here. We just passed 33 revenue streams, and it’s growing. It’s happening pretty quick.

That’s a lot to unpack right there. Let’s talk about 33 revenue streams quickly. Can you name them all?

Probably not. I have a list, but I want to be specific. I only have three companies. I have a consulting company, a construction company, and a software company. I’m CEO of those, but I have revenue streams in crypto and Forex. I have a lot of referral revenue streams. I have three different network marketing companies that I’m still getting paid for from my past experiences, where I have eight revenue streams in the Matrix. One company has eight cashflow centers. It’s more like that. I don’t have 33 companies. That would be very difficult.

I have different companies like medical, graphics, M&A, and consulting. The reason I can own different businesses in different verticals is because I know the business. Business is my game. If you own a restaurant, you don’t want to go out and own an electrical company or a private label business, especially the food items you have. It should be something that’s congruent. What you said was very important too. You said, “I have multiple revenue streams in these three different companies and referral programs,” which made me think. What do you think of revenue streams for all our readers?

There are congruent revenue streams as far as how you get paid. That can be multiple revenue streams in your own business, or it can be multiple businesses. As important as that, you said about the referral program that you should always have at least 5 to 10 marketing channels. I call this marketing revenue stream.

You named the whole part as one, like social media, Google, SEO, content, etc. That’s important too. Before we get too far into the weeds, tell us a little bit more about your background. You started as an engineer and became an entrepreneur. We don’t hear that too often. There’s another gentleman in our group that’s an engineer. He built a multimillion-dollar electrical company.

I was very fortunate, to be honest. I stumbled into engineering and the General Electric company at age seventeen. I didn’t know anything about entrepreneurship. I wasn’t surrounded by anybody that was an entrepreneur. They’re all employee mindsets. There’s nothing wrong with being an employee. I was blessed. I followed my brother into trade school. I did well and was lucky to get on a co-op with the General Electric company at age seventeen. I was their youngest employee ever at that plant. I then went into their engineering program and spent ten years with them.

Quite honestly, I don’t know if I ever would have left. General Electric has six weeks’ vacation. I loved what I did. We were working on nuclear steam turbines for submarines and power generation and were using the latest technology. The plant closed. After ten years, they shut down pretty abruptly. It’s a good example of being a one-trick pony revenue stream. In ten years, that’s all I knew. I didn’t have plan Bs. When you work for General Electric, everybody there was like, “You made it. Put your 40 years in, retire a multimillionaire, and have a golden parachute.” I was not prepared for them to close. It was a shock.

Did you transfer to another plant or within General Electric? Who was the CEO at that time?

Jack Welch. Neutron Jack. He’s amazing.

You could transfer and stay with GE and get that retirement package, but you decided to venture out to entrepreneurship.

I did. I started taking some CAD, Computer-Aided Drafting courses to build my portfolio. It’s like Unigraphics, SolidWorks, and AutoCAD. I was sweetening my portfolio. When I was taking one of those courses, I met a couple of principal engineers starting a brand new company. They resonated. They liked what I did in the class. It was two principal engineers and myself. I went from one of the biggest companies in the world to one of the smallest. I still wasn’t an entrepreneur because I was working for them as an employee, but it was entrepreneurial.

You can be an employee and entrepreneurial. Like I tell my team, I want them to be entrepreneurial. I want them to come up with ideas. I want them to be in power to make decisions.

In my last four years at General Electric, I had started a side business as a handyman, doing odd jobs around the neighborhood, building decks, and painting houses because I painted and built my own deck. I did start my entrepreneurial journey while I was at General Electric. I didn’t know I was entrepreneurial. I like building things and started doing it for other people. I started my construction company on the side back then in 1998 or something. I had that going in. When I did the transition, I had two revenue streams.

It was a research and development company. It was an amazing company. I wouldn’t have left them either. We had a great run from me being the first employee to 20 employees over 5 years, and something in the market happened. It wasn’t the crash. It was in 2003 that took them down pretty quickly. That’s when I completely switched gears. I put the gas down on my construction company and became self-employed 100% for the first time. It must have been 2002 or something.

The universe was speaking to you. It’s all about the Law of Attraction.

I had my construction company. I had also met a girl and got married. Her family was a bunch of contractors and site development equipment guys. I connected with them and started working again for somebody else as a small company project manager. It was a big opportunity. I got to learn everything about construction inside and out and all the different trades. I was designing and building, having a great time with him, and then 2006, 2007, and 2008. I still had my own company doing stuff on the side, but I was working full-time for him.

When that started to tank, we were in a big condo development. I said, “Lay me off. If things come back, I’ll come back. No problem.” They never did for him. My company took off. Since then, no more partnerships and messing around. I’ve been my own boss. I still have that company. It was many years later that I jumped into network marketing in the energy space, like utility bills and electrical bills for individuals and commercials. It wasn’t pills, potions, and lotions. It was something I was familiar with.

That’s what I like most about the internet marketing company.

It’s $300 billion a year. It’s a massive industry. Almost everybody I know who’s an entrepreneur has dabbled in network marketing or made it in network something. The thing I love about network marketing is they are so heavily into personal development. That began my personal development journey, Think and Grow Rich, the book. When I jumped in, I wasn’t messing around. I’m like, “How do you get to seven figures quickly?” I was working with the number two income earner in the company. He’s the one that connected me to Bob Proctor. Thank God I got into network marketing. I would never have met Bob and known him.

Network marketing is one of the simplest business models you can have.

The transition in Bob Proctor, mindsets, and paradigms are going to be the majority of our talk. What are three easy steps or advice you can give all readers on how to create congruent revenue streams in your business? It used to be startups were at great risk. Ninety percent of startups would go out of business in the first 1 to 5 years. Now you’ve got existing businesses that are at great risk. Only 30% of startups are going out of business.

Of 27.6 million businesses that have been in business for 10 years or longer, 70% are going out of business. That’s a lot. The big reason for that is the lack of aid, which is innovation and marketing. Always innovate, always market. You also got all these restaurants and many other businesses where their profit center died. It’s huge. Do you have three quick steps to help somebody? You were the master of congruent revenue streams.

I always go back to network marketing because it’s one of the most simple business models you can have. All you do is market and sign people up. We also used to teach a 3 to 5 hour a week business model. You can find anything under the sun from makeup, skincare, health, utilities, insurance, to finance.

There’s a network marketing company that will be in somebody’s vertical, even if it’s food. If somebody has a restaurant, there are lots that are nutrition-based that they could pair up. They can cross-market at their restaurant. I’m a huge fan of finding a network marketing company for the average person. If you’re not Mark Zuckerberg and don’t have that billion-dollar idea where most people don’t, you don’t need to. You can go into some of these things.

That’s a very good idea, especially for service businesses like doctors and chiropractors. You have to be careful that you’re not building yourself another job because network marketing can be another job.

The one thing that we taught is clear and concise 3 to 5 hours a week. That model made me the number two income earner in one of the companies I was in. I didn’t spend more than five hours a week. It’s very disciplined and high impact. There’s a big difference between being in network marketing and learning to be a professional network marketer.

Almost nobody in network marketing is professional, treating it like a career, like studying, getting with top leaders, doing what they say, and following a business model. Most people are dabbling because it costs a couple of hundred bucks to get in. I always say that a professional network marketer will outearn a professional brain surgeon 10 to 1.

I brought someone into our mastermind. James Dudley is a network marketer. That’s good advice. I joined eXp. They do this business all over the world. I’m trying to build people under me, but I’m going to have to emulate your 3 to 5 business hour plan.

I’ll be happy to show you.

In network marketing, do you have two words or easy steps?

If you don’t want to get to the top, you stay an employee. Don’t work for yourself. If you want to be in control of your own income, environment, economy, and life, you can be an employee and do these things on the side.

Network marketing is a good idea. I always tell business owners to look at your business and ask yourself, “What business are you in?” Ask yourself, “What are your superpowers?” The number three is, “What business should you be at?” McDonald’s did that a long time ago. They said, “We’re in the restaurant business,” and then they’re like, “We’re in a real estate business.”

Amazon did that, too, back in the ’80s. They’re one of the book fulfillment businesses, and then they said, “Our superpower is fulfillment. What business should we be in? We should be in fulfillment all around the world for other people.” Now they’ve evolved into movies, grocery stores, etc. Those are three big questions to ask.

Those are two great examples. The next thing that I advise you to get into is affiliate marketing and referrals. Especially where we are in these masterminds, people have legitimate and amazing services. You can get into referral programs that pay a monthly residual income. We’re approaching seven figures a year just in residual referrals.

Residual is the key. I want to piggyback off that real quick because one of the biggest things I always tell my clients in the Exit Rich program is to build that reoccurring and subscription model. If you have hundreds and thousands of people in your subscription model, guess what that does? That drives value. Number one, it creates sustainability. You can scale that, and now you have created a valuable asset that will get you a much higher multiple without that. Make sure in your contract that you have that transferability clause.

In your line of business, you’re building a book of business. If you have a sustainable monthly residual income, that’s one of the best things you can sell in a book of business.

Every business owner needs to try to get to that. I know it’s hard in this industry, but Commander’s Palace in New Orleans did it. They created a wine and cheese subscription. In a pandemic, they would deliver. You could choose from $50 to $150 baskets and wine, and they would deliver them to your front yard. They would tell people all around the world, “We will get your favorite wine and cheese.” They would have experts on a Zoom call, and now they have a subscription.

That’s a perfect example. That’s what we did. When I started working with Bob, we got licensed to teach his content. I was very blessed to mentor with him for about ten years. There’s a lot of one-on-one. He has a program called Thinking into Results. It’s $10,000 in 6 months, but it’s 6 months and done. It’s nice. We have a team. It’s an M2 business model. There is some leverage because I have a sales team selling it, but if I go away, it goes away. It’s not what we call an M3 like an ATM. It just keeps printing money.

You want to build those ATMs as your mailbox money.

I took the franchise model from Bob and the license there. I created residual downsells and upsells. That’s how we went from 1 to 7 offerings. Five of those offerings are monthly residual income subscriptions. Those are monthly recurring. You’re not having to keep selling. It’s more of an essential ladder all the way from $37 a month to $5,000 a month. People in our field with mindsets are always improving their income because of what we teach. It’s always, “What’s next?”

It makes sense. What was it like to be mentored by Bob Proctor?

When I first started working with him, I didn’t get a full understanding of who he was. I went to a conference. I just followed the advice of my network marketing mentor. He’s a super-sharp guy. He’d make about $150,000 a month. Back then, that was a lot of money. He said, “Train with us. You got to go to Vegas and see this guy.” It was Eric Worre’s Go Pro Mastery. He said, “This is what seven figures do.” I was three weeks in the business. I packed up my two distributors and went to Vegas. I saw Tony Robbins, Richard Branson, and 30 other speakers over three days. Bob Proctor was one of them. I had no idea who he was.

What’s funny was I was speaking at an event. We were at a cocktail party, and somebody said, “There’s Bob Proctor. It’s the motivational guy. He’s the mindset guy.” I was like, “Who was that?” We went to dinner together, and then I got to know him. I have pictures with him as well. He’s a great guy.

FYE 41 Brian | Revenue Streams

Revenue Streams: There’s nothing wrong with being an employee.


He’s not as well known as Tony Robbins. Tony Robbins is more of a motivational guy, but Bob’s a metaphysics and a science guy. He’s teaching way different than Tony Robbins, but he’s much less known. He’s more known now than he was years ago, especially since he just passed. I didn’t know who he was, but when he started doing his talk, he brought out a board and started drawing the mind map, the mind-body connection, conscious, subconscious, and body.

That triggered me as an engineer. For the first time, somebody showed me how a human being thinks, acts, and operates on a mechanical or scientific level. It wasn’t just motivational woo-woo. It was like, “Do this, and you’ll get this.” It was an actual roadmap. From there, I became obsessed as a student. I applied what he taught, and that’s when I became the number two income earner. I also scaled my construction company from $1 million to $10 million in 12 months. That was my first experience with Bob in the first year. After that, I went up to see him for a whole week. He suggested that we start working together as a consultant.

It’s so sad that he’s passed. I listen to him every day. On the way to take my daughter to school, I’ll make her listen too. If she wants to listen to the radio, I’m like, “That’s junk for the brain. We’re going to listen to Bob Proctor.” Now she likes Bob Proctor. Let’s talk about mindset. Why is mindset so important? Mindset is everything. It’s 10% what happened to you, and it’s 90% how you react to it.

It is all mindset. The reason is because thoughts become things. That’s not just a cute phrase. It’s the metaphysics of, “Why I’m holding a cell phone?” This used to be a thought in Steve Jobs’s mind. It’s a transmutation of energy from thought to thing. When we understand that you can’t achieve anything that isn’t in your mind consistently at a high vibration, you’ll understand how important it is. We have a conscious mind, which is the thinking mind. We have a subconscious, which is the emotional mind that taps into the source, and we have this thing called a body.

Most people think they are their bodies, which is not the case at all. We are a spirit expressing through a body. On the scientific side, we’re consciousness expressing through a body. We move into our bodies when we’re born. We’ll move out at the end, but there’s no such thing as death. It’s all transmutation of energy. When you start to understand this stuff on a cosmic or universal level, you’ll understand. We teach exactly how Elon Musk thinks, acts, and operates. How does he process the information? It’s quite different than everybody else.

Why did he buy Twitter?

That was the flex because he can. I love him. He’s got FU money, and he can do anything.

He’s like Jeff Bezos.

There have been some funny things going around about Elon Musk talking to Jeff Bezos about buying Amazon.

Let’s go back to your analogy. That’s very important. I listened to Bob Proctor speak at a conference. He said, “I can walk next to you. I can meet you on the street. I haven’t met you, but I just walked by you, and I know exactly what type of energy you are. I know the exact person you are instantly.” He says, “I can do that in this audience.” He picked out people and named what they were. He was dead on. He looked at me and said, “You’re powerful. You’re strong. You’re a bulldog. Nothing gets in your way.” He’s amazing.

There’s a reason why he can do that. That’s physical. He studied physiology. The shape of your head, body, and how you hold yourself tells a lot about you. He can also sense. Intuition is your ability to sense vibration. A lot of people don’t understand intuition. It’s called the sixth sense. It’s something you can strengthen.

We have a bundle of nerves at the base of our spine that senses vibration. That’s what intuition is. It’s a physical thing. His intuition was off the charts because he’d been studying it for 60 years. He can feel the vibration but also this physical trait with somebody. He could tell by your facial expressions and even the shape of your head and body a lot about you, left brain, right brain, and these generalities.

Can you do that?

I’m not as good as him, but somewhat. He was in it for 63 years. He studied every single day for 63 years straight without fail. I don’t know anybody that’s ever done that. Let’s say he’s got a 63-year degree in the mind-body connection and how to create well.

How many hours?

At least an hour a day. That was his thing. He was so disciplined.

You said he read Think and Grow Rich a lot by Napoleon Hill.

Every single day, all the way up until his dying day, at least a chapter or a phrase. I have it right here.

What else did he study?

Thousands and thousands of books. I have it right here on my desk open. He studied science, theology, metaphysics, quantum mechanics, and over 300 religions. He studied this thing from all angles. I don’t know how many thousands of books he’s read.

In his recordings, he says he’s not educated, yet he’s highly successful. He’s not a businessman.

Elon Musk says that too. He said, “I didn’t graduate from Harvard, but most of my employees have.”

That’s the key to success. Surround yourself with people smarter than you.

Ninety percent of people get to retirement age in the United States and they can’t retire.

There’s nothing wrong with being an employee. If you want to be part of a team, go for it.

I don’t think it should just be an employee. You should be an entrepreneurial employee. Make the team, bring your ideas to fruition, and voice that. Don’t just hide in a cubicle and not voice your opinion and ideas. You don’t build a business. You build people, and people build a business. Let’s talk about the paradigm.

Bob Proctor says, “If you’ve got an employee that’s late and always late, you can talk to them until you’re blue in the face. You can put in a policy procedure manual. You can write them up. You can do all this stuff, and they’ll be on time for a few days, but then they’re going to be late again because it’s their paradigm.” It’s the same thing with entrepreneurs. If you have an entrepreneur that hasn’t brought six figures yet, they’re not going to make it until they change their paradigm. T Harv Eker said that too in our mindset. Let’s talk. What is the paradigm?

This is the crux of what we teach differently than anybody else in the world. It’s understanding what a paradigm is, how it got there, and how to modify it to get the results we want. A paradigm is a fancy word we use to describe all of the mental programs that are stored in your subconscious mind since birth that is controlling all of your results. I can give you an example. You never chose to speak English. When you were a baby, it was spoken around you. Since you’re a baby, you can’t reject anything. You have no ability to reject. It went right into the subconscious mind that gets stored as a program called the English language.

You then learn walking and whatever else your parents did in your environment. A healthy relationship, toxic relationship, rich, poor, whatever is around you, all those mental programs from age 0 to 7 get stored as mental programs right in your subconscious mind. We put kids in school, and we’re not teaching anything about thinking or reasoning. We’re teaching all memory. There’s nothing wrong with that.

After they’re taken out of school, they have bad memories.

It’s a temporary memory, enough to pass the test.

I have a guy that works for me. He says, “I have to study the day before.” I’m like, “Why don’t you start in a week?” He goes, “It doesn’t work for me. The day or night before my tests, I’ll stay up all night long.”

There’s a habit that’s not serving him. He studies the day before the test, and he doesn’t retain anything. That’s what we’re taught. We’re taught to test take. Even that, it’s memorizing History, English, Science, and Math. It’s not thinking or reasoning. It’s nothing about entrepreneurship. They’re not teaching about real estate, balancing your checkbook, what compound interest is, or how to even think and problem solve. None of that’s taught in schools and even in college. The only reason to go to college is if you’re going to be a doctor or something specific. As an engineer, there are specific things.

It is because I even have a Master’s in Finance that comes here, and they don’t know anything finance. They don’t know how to read a tax return or work in QuickBooks. They don’t know what even that is. They don’t know how to do evaluations. It’s simply marketing. Marketing students pay a fortune for the school. They come out, and they don’t know the tax code. They don’t know how to do Facebook ads. They don’t know how to work on or build a website, do Google ads, SEO, and the list goes on and on.

The best education you could get is to be an intern for somebody like you.

All of my interns have said that. Let’s go back to the paradigm.

If you think about it, I’m not sure about the percentages, but 90% something of people gets to retirement age in the United States and can’t retire. It’s traditional education, high school, college, 40 years of working still can’t usually retire and live a heavenly life. I’m a numbers guy. That’s a broken model. Taking 40 years to do something you can do in 6 months doesn’t make sense to me.

The paradigm is your internal system of how you were raised, and most of it comes from your childhood. It’s your mental programs from your childhood and whatever baggage you suffered during that childhood. Even if you didn’t suffer any baggage, you got certain behavioral habits already formed. Let’s take the employee that’s late all the time or an employee who gets stressed out. They’re a very good employee, but they’re always stressed out no matter what. How do you correct it? How can you make their paradigm have a better quality of life?

Whether we can solve it here or not, I can give some ideas. The first step is awareness of what it is. If somebody’s saying they’re stressed, what they’re doing is they’re being in a reactive state to something in their environment, whether it’s a deadline, coworkers, or their boss. It could be a whole bunch of things. What they’re doing is they’re having doubt, worry, and negative thinking. The transmutation of energy goes from thought to thing. They worry like, “What if I’m late? What if I miss my deadline? What if I get fired?” They’re consumed by what if but in the wrong direction.

“What if I’m not a good mom? What if I’m not a good wife? What if I’m not a good girl? What if I’m not a good child for my parents?” A lot of it is external from work.

“What if the economy crashes? What if I catch COVID?”

I always say turn in your suitcase or bag. What do you check at the door when you go home? Try to leave your business suitcase at the door.

One of the most powerful things we teach is something called a life script. It’s a series of autosuggestions where you’re rewiring your subconscious mind with positive affirmations. That’s where it sounds a little woo-woo.

I challenge you to find somebody super successful that doesn’t have affirmations, vision boards, and scripting. They’ve scripted out their life. They’ve visualized it. I’ve never seen anybody yet that doesn’t use these principles. In the book Think and Grow Rich, this would be good for your clients here in your readers.

Chapter 4 on autosuggestion is the principle of what we’re talking about. You auto-suggest from the conscious into the subconscious, “I’m so happy and grateful that I’m earning in excess of $1 million a month. I’m so happy and grateful that I’m an amazing mother. I’m physically fit. I’m blessed.” You have to brainwash yourself repetitively in the morning and at night for a long enough period of time for your subconscious to grab it.

It’s like, “I’m so happy I’m on time. I’m so happy I’m five minutes early every day. I’m so happy that I’m closing three deals a month.”

Affirm the opposite of what’s happening. Here’s the thing that will help your audience the most. Why do we have to do this? Why can’t everything be everything? Paradigms aren’t good or bad. It’s just all the mental programs that control your results. Sulking is not a physical habit. It’s a mental program expressed physically, and so is wealth building.

FYE 41 Brian | Revenue Streams

Revenue Streams: Most people think they are their body, which is not the case at all. We are a spirit expressing through a body or on the scientific side where consciousness expressing through a body.


Success and failure are all the results of mental programs. The subconscious mind doesn’t know the difference. Let’s flip the script a little bit. I’ll have your audience imagine if they had grown up with Warren Buffet as their dad. I haven’t met Warren personally yet. I don’t know if he’s a good or bad guy, but at least financially, imagine being surrounded by somebody who earns about $40 million a day from birth and learning all of those habits. It’s the same baby, a different environment. At least financially, every single one of your readers would already be a billionaire by now. They wouldn’t think much about it. It’s just another language. Paradigms aren’t good or bad. It’s a mental program.

That makes me think of the Max Factor heir. If you think of Max Factor’s heir, he has billions. Then he went and date raped all these women. Now he’s in prison. Warren Buffett is great.

That’s why I said financially speaking. I don’t know if Warren’s a good guy. I’m not talking about health, wealth, love, and happiness. I’m talking about that one set of mental programs.

That financial program was great, but he self-destructed his whole financials. I had a client that did that. I had a client whose business we were selling. He started to get married to his high school sweetheart. He was already there. He then made something up with one of his employees and bought some records of worker’s comp. He took $30 to $40 million business to a $1.2 million company and sold it to the bankruptcy court. What paradigm is that?

It could be a whole host of things. He didn’t have the paradigm called integrity. He crossed the line of integrity, so he didn’t have the mental program called morally correct.

Let’s work with an easy one who’s always late. If somebody is always late, how do you call it?

I would write it out on your nightstand in your journal, “I’m so happy and grateful.” Most entrepreneurs we’re eager to get to things. We respect people’s time, but most employees get into that mindset, especially General Electric. I’ll be honest with you. When I got hired there at seventeen, I was ready to go. I’m like, “This is amazing. I’m going to change the company.” It was a union. They said, “Slow down. Don’t do too much work in a day.”

You should not tell your employees to slow down. A lot of employees have great ideas. Sometimes they have better ideas than the owner got.

These were fellow coworkers, guys that had been there many years. They were coasting on the government contracts. They didn’t want to look bad. I didn’t know anything at the time about paradigms, so it started to curve my work ethic. I take longer lunches.

General Electric is not an entrepreneurial company. Specifically, you should write down if you want to be on time.

It’s like, “I’m so happy and grateful that I show up early for work in a cheery, happy, confident way.” It’s something with buzzwords. Repeat it at night before you go to bed, ten times out loud. Get into the feeling of how your boss is recognizing you, how you’re showing up early, how it’s impacting your work, and how you’re getting a raise. You can visualize the effect of showing up early.

Are you closing more deals?

Absolutely. You write it out.

Did you used to repeat that in the morning and at night?

Yes, before you go to bed ten times or something, which Bob used to say. The principle of autosuggestion is Chapter 4 of Think and Grow Rich. You do that for anything, like physical fitness, closing deals, relationships, being present, and listening more. You can change these little habits. It’s anything you want, one habit at a time.

Everybody tries to be extra and do ten at once. How do you know that one at a time? Do you have to work on one habit at a time?

Bob says not 10, but 1 or 2 things at a time.

I get overzealous so I try to work on two things at once. What does it take to break the old paradigm into the new paradigm?

It all depends on the person and the task. If you want to show up early, that’s a relatively easy thing. If you want to break seven figures a month, it might be a little more challenging. If you are severely overweight and are trying to correct that, that might take time. It depends on what you’re trying to do and the person. There is no average. People say 21 days, and people say different things.

I’ve heard 60 to 90 days.

60 to 90 would do it for most people if you’re doing that every morning and night, but Bob would always say, “You do it until.” It’s the best thing because it might happen in three days.

Some people have it, and some people don’t. Some quit smoking or lose weight. Some people never accomplish it. It’s shared on every single thing if you’re all the way to paradigm.

It’s the physical representation of a multitude of thoughts. That’s all your body is.

Success and failure are all the results of mental programs.

What would you do to change the paradigm for somebody who has a lot of anxiety?

Focus on being calm and confident, “I’m so happy and grateful that I go through life in a calm, confident, heavenly manner.” What you don’t say is, “I’m so happy and grateful that I don’t have anxiety.” You don’t put any energy towards not having the thing. You wouldn’t say, “I’m happy and grateful that I quit smoking.” You’d say, “I’m so happy and grateful that I live in a perfectly healthy body as intended by God and nature.” That’s why people make mistakes. Making a goal to get out of debt is the worst possible thing anybody could do.

They talk about that in The Secret. Tony Robbins talks about it. They never say, “I hate being in debt. I want to be out of debt.” They say, “I am debt-free. I have abundance. I have lots of money.” You always have to say the opposite. You can’t say, “I have anxiety.” You say, “I’m calm.”

It’s a universal law called the Law of Polarity, which is the Law of Opposites. The one thing that’s not mentioned in Think and Grow Rich is the why. The reason why we need to autosuggest repetitively is because your subconscious mind is about a million times more powerful than your conscious mind at storing data.

Do people have a hard time remembering things?

It’s small bits of information repetitively. That’s how you get it from the conscious into the subconscious. Once the subconscious grabs it, it becomes a habit, whether it’s smoking, wealth building, going to the gym, or sleeping. It is important because I always like to get to the foundation of why. The reason we need the autosuggest is our subconscious mind, our data storage center, is a million times more powerful than our conscious mind in storing data. We can get a conscious idea, “I want to be early,” but the subconscious is what controls the body.

When you’re speaking, you’re accessing a program called English language, and your subconscious is moving all muscles in your vocal cords. If you consciously walk, you fall on your face. You don’t have the computing power in your conscious mind to move hundreds of muscles in succession. That’s a subconscious program. Think back to a baby when they’re walking. It’s in real-time. Their subconscious is storing data on what’s working and what’s not. If they fall over, they don’t store that. If they make a step, the subconscious stores that as part of the program.

If somebody grew up with a family member who had lots of anxiety, they would have anxiety. There’s a program that way.

Not guaranteed, but quite possibly.

A lot of my readers are business owners that have trauma. Look at Tony Robbins, Oprah Winfrey, Joyce Meyers. They all have childhood trauma.

Lots of entrepreneurs hit that rock bottom in one way or another. It’s a common thing. I’ve hit some rock bottom things in my life. I’ve been divorced three times. I’ve been this close to bankrupt, went a $500,000 backward before I went forward.

Let’s go to the childhood trauma real quick. I always tell business owners, “I can never help you grow your business beyond what you can grow yourself.” We have to grow the owner for the business to grow because if the owner is stuck, the business will be stuck.

This is a perfect topic. I’m glad you asked this question because most of the world has it wrong. Most of the medical profession and psychiatrists have it 100% wrong.

They just want to treat the symptoms.

They put you on the couch and say, “Come see me once a week for the rest of your life.” They’re building their own residual income.

People need therapy, and I think that’s good.

Therapy is amazing, but what you don’t want to do is focus on the trauma or the problem. Think about the subconscious mind.

That’s how they get it wrong because they’re focusing on the symptoms, not the problem.

The subconscious mind is going to create more of whatever is auto-suggested into it. If we keep reliving these things, trying to figure it out, the subconscious mind is going to keep bringing things into your life to keep that pattern going.

I talked to a gentleman that was diagnosed with schizophrenia. They had him on all these drugs. He was in the hospital, and the doctor said, “You got to get off these drugs.” I don’t know if the doctor said it, but he took it off that day. There was Corey’s wife’s friend in our mastermind. This woman’s son died at the age of 26 because he was on three different drugs. We had an interaction with each other. He died of asphyxiation in his sleep because of the three different drugs.

That’s so unfortunate. You’re right. Pharmaceutical is a multitrillion-dollar global industry. I’m not blaming the medical profession. They’re working with their hands. They’re working with their hands cuffed.

That’s not what we’re taking to say, but there are alternative ways to build wealth. There are alternative ways to deal with childhood trauma. I’ve got partners with childhood trauma, and they sabotage everybody they bring in because of their experience as a child.

It makes total sense, knowing what we know about the mind. The first thing when I’m working with someone with trauma, whatever it is, is two things. You got to get them to let go. It’s a lot of energy when somebody is always reflecting on the trauma. It’s all-consuming and self-sabotaging. The first thing you got to show them is it’s not their fault. If they made a mistake or did something to cause the trauma, it’s not their fault. They’re doing the best they can with the information they have in their subconscious mind.

FYE 41 Brian | Revenue Streams

Revenue Streams: Don’t blame yourself. It’s not your fault.


I give them a book by Victor Frankl called Man’s Search for Meaning. He was a Viennese psychiatrist. He went through the Holocaust. The Nazis slaughtered his children, his family, everything, and had four years of torture. He did not blame the Nazis. He said they were doing the best they could with the information they had. They were only following their mental programming from birth. He’s able to let go of any anger and hatred.

Those are all low vibration frequencies. He said, “It’s not their fault. It’s their programming.” The first thing is to let go. Don’t blame yourself. It’s not your fault. I don’t care if you did something and went to jail. It’s not your fault. It’s usually environmental programming. If somebody else did something to them, whether it be their parents, a coworker, drunk driver, hit your kids, or something traumatic. It’s the same thing. You got to let go. It’s not for them. It’s for you. It’s all the energy and baggage.

You hear these stories sometimes when you hear the parents talking about their child being murdered. They’re like, “I forgive because it’s better for them.”

They understand. They somehow did some study, and they’re aware of how this all works. They realize that energy will destroy you. There’s no way to come back from it. If you’re always reliving it, that’s going to be the rest of your life. We’re building more programs to cause the same kind of feelings. What we want to do is educate somebody on the mind-body connection, even somebody with PTS from going overseas and the military. They weren’t born with depression. I said, “Anything that can be programmed into the subconscious mind can be programmed out.” That’s how we get them.

You don’t have PTSD. It’s not a disorder. It was a traumatic situation that created an instant paradigm that we can unwire, and then the light bulbs go off. Do you mean I don’t have this for life? No. They then get on the side of hope and do what we ask of them, which is autosuggestion. You’ll focus on the polar opposite. You suggest to yourself repetitively that you live in a calm, confident, abundant, heavenly way. You focus on your loving wife and kids, “Thank God I’m in America.” You only focus on what you want. It’s not a disease nor a disorder. It’s a traumatic incident that created a temporary paradigm.

Why don’t many psychiatrists or psychologists teach this?

They’re not taught that in school. They’re taught to push drugs. That’s where all the money is. There are the Asian and Eastern philosophies. There’s a whole bunch of people that do teach this stuff. It’s not mainstream. It’s so much easier. I don’t blame the medical profession. They get 30 minutes to see somebody in and out, “Here are some pills.” It’s not their fault.

If you think about it, the doctors are programmed.

It takes time and stuff, but once you get somebody an understanding that there’s hope, they’ll do the work. What happens when somebody from the military comes home, and somebody in the white coat says, “You have PTSD. You’re going to need to do this for the rest of your life,” and then they believe it. It becomes a mental program, and the subconscious mind says, “We need drugs for the rest of our life.”

That’s good advice. Let’s shift to entrepreneurs making more money because there are so many entrepreneurs that are poor and losing money. I’ve been in the same process. I see so many businesses that don’t make a profit. When I interview entrepreneurs, I want to know what’s the most you’ve ever made because if you’ve never brought six figures, you’re not going to bring it with me unless you change the paradigm. It’s your financial thermostat. Let’s talk a little bit about that because most of our readers are entrepreneurs and business owners. How can they change their paradigm to earning money?

It’s the same thing. Whether mental health, physical fitness, income, relationships, paradigms, or mental programs, it goes across the whole spectrum of our physical experience. There are some things as entrepreneurs that we need to relabel and reclassify. As entrepreneurs, we’re getting some information. Maybe it’s a new business idea, and then we’re attempting to do something. We’re going to get not failure but resistance or success. We need that feedback. It’s critical so that our subconscious mind can plan, do, review, and either alter or continue.

It’s quite necessary to hit these walls. Otherwise, we don’t learn. It’s the same thing when you’re a brand new baby. If you didn’t fall down, you wouldn’t understand gravity. It hurts. That’s why you don’t jump off a twenty-foot building when you’re an adult. As a baby, you learn on a smaller scale. It’s very important to relabel things. Failure is when somebody quits. Everything else is feedback. It’s quite necessary.

In my $500 million hit business, when I took the hit, my pulse didn’t even raise because I was aware of this information. Do I want that to keep happening? No, so I changed the plan, but I didn’t change my goal. $21 billion in net worth and assets is my goal. It doesn’t matter what’s going on. It doesn’t matter if there’s COVID, economic collapse, or new currencies. None of that matters. It only matters the vision I hold and that I keep gathering information, trying new things, evolving, and creating.

Bob Proctor says that. He says, “I see only the vision. The obstacle doesn’t get in the way.” That’s why he talks about focusing on a candle, bringing that energy to you.

What happens in most entrepreneurs is they start their business. They’re all excited. They’re in their business and having some success. They then hit some resistance. It could be COVID, a downturn, or something. What it does is they let the environmental stimulus lower their vibration. They get worried, fear, and have doubts. We’re not taught this stuff in school.

Employees now are in the biggest battle with all business owners. It’s a lot and probably like, “I don’t know if I can do this anymore.” It gets us off the path because they’re dealing with employee issues.

It comes as a self-fulfilling doom cycle, as Bob would call it. You get some resistance. You let the resistance lower your vibration, fear, doubt, and worry that have to transmit to and through your body. It will cause more things to make that happen. That’s what self-sabotage is. Instead of understanding, “This is just resistance,” stay calm and keep the vision, “What do I need to do? Who do I need to network with? Who do I need to bring in? What do I need to do to change this? How do we get past this?” It’s staying in a high vibration, realizing it’s healthy and necessary.

I find Tony Robbins talks about changing your state.

He does it physically. We do it mentally, but that’s exactly right. He’s doing what we do, but people don’t understand why he’s doing it because he doesn’t get to the foundation of why, “What is a vibration? Why do we need to hold it high? How does that affect creation?” There’s a whole level of the information below, like what Tony Robbins would teach. Even Tony says, “Ninety-five percent of you are going to go home and not do this.” You got to change the paradigm.

He’s got people that have been contemplating suicide many times, and they keep coming back and repeating the same old paradigm.

They’re not teaching at a foundational level what a paradigm is and how to change it.

He’s not teaching that. You just can’t get out of that.

Tony is amazing. He is an inspirational, motivational speaker. We are more in the educational. Let’s change this type of thing.

You only focus on what you want.

What are the good skills, lessons, and techniques that you can teach our audience, whether building wealth, being on time, or anxiety?

I’m going to steal this right from Bob. For your goal for entrepreneurs, it’s to write down your goal on a goal card and carry it with you. It’s clear and concise. I have two, one is short-term and one is long-term. You should auto-suggest that to yourself. If I ask you what your name is, you would say your name. That’s how you should say your goal.

Your goal is to be on an index for how many goals at once?

No more than two, usually.

It’s 1 habit at a time and 2 goals on an index card.

Less than 3% of the world has a goal, believe it or not. Most people in our circles do, but that’s a small circle.

They come up with a New Year’s resolution.

That’s not a goal.

That’s not a goal, but they don’t even make it to the new resolution.

Do you want to know what my New Year’s resolution is? My New Year’s resolution is saying, “Let me decide to procrastinate until the first of the year to change my mind.” That’s not what entrepreneurs do. We get an idea. If it resonates, we act. We call somebody, implement, and fund it. We start with what we have and move forward based on intuition. That’s not what the masses do in the New Year’s resolutions.

Number one is to have a goal card with two goals. Is this a lifetime goal?

I like to have one for the year and one overarching. I’ll give you mine. My short-term goal this 2022 is, “I’m so happy and grateful that I’m earning in excess of $10 million a month from multiple revenue sources in a calm, confident, heavenly manner.” There are a lot of reasons why we use those words like, “I am so happy and grateful,” which we’ll get into another time, but that’s clear and concise this year. My bigger goal is, “I’m so happy and grateful that I’m worth in excess of $21 billion in net worth and assets by age 60.” There’s a timeline. It’s very definitive.

When I set that $21 billion goal, I had two revenue streams. It was years ago. We passed 33 revenue streams not so long ago. I’m not worth $21 billion, but it does appear things are moving in that direction because all I do is maintain a high vibration and focus on the goal.

Do you think Elon Musk has a high vibration?

Yes, but he’s an unconscious competent, which means he’s doing these things, but he can’t articulate and teach it to other people. That’s another thing that unfortunately happens. He’ll tell you to do this and this, but he’s not telling you what a paradigm is, how to change it, what vibration is, and how to get into one.

Jeff Bezos is the same.

They’re the same way as Warren Buffet. They’re not experts in the mind. They’re experts in their industry. The other thing that Bob did was to give gratitude. This is something that I had no idea what it was. It’s an attitude of gratitude. I am now in a constant state of gratitude, which is also saying I’m in a high vibration all the time because I understand what it is. Gratitude is when you’re expressing thanks for what you have.

Whether you believe in a God or whatever you believe in, the fact of the matter is gratitude is the high vibration energy that we put out. What we put out comes back. It’s the Law of Cause and Effect. If I want this light to be on, I turn the switch on. I don’t flick it up and down, which is what most people are doing with their goals. Intermittent energy does not produce results. It’s consistent energy that produces results. It’s the same thing with our goal. If you want to order a pizza and keep flip-flopping, “Do I want a pizza or a Sub?” That’s what most people are doing.

If I want a pizza, we pick up the phone and order it. It’s no different with a $21 billion company. If I want a $21 billion company, this is what I will do. Consciously, that sounds absurd, but the subconscious doesn’t know the difference. It’s giving gratitude every day. Bob has these little gratitude journals, but you can do it in a journal. Write out ten things you’re grateful for every morning and night. It takes a couple of seconds.

It’s every morning and night, ten different things, or you can say it out loud.

Both are good. Write it and say it.

Asking for guidance is another thing that Bob says. It’s perfect. It’s having that little journal where every morning and every night, you’re building the habit of visualizing your goal and giving gratitude. This is where it sounds woo-woo, but it’s metaphysics. It is cause and effect, energy, and stuff.

It’s like in the movie The Secret.

FYE 41 Brian | Revenue Streams

Revenue Streams: If you did something and went to jail, it’s not your fault. It’s your program. It’s usually environmental programming.


That has sparked a lot of interest. The third thing is to get the book Think and Grow Rich. That’s what started it for me. I started working with Bob and taking the high-level programs and courses. I studied that book, and I still have it. I’ve read it many times. When somebody does what’s in that book, they will become successful at whatever they’re focusing on. It’s a mathematical equation.

Number one is an index card with two goals on it. Be specific on those goals. Number two is gratitude, ten things you’re grateful for in the mornings and ten things you’re grateful for at night. Write it down and verbalize it. Number three is to take Think and Grow Rich and read it.

I studied a little bit of it every day. There’s no timeline. Keep studying it over and over. That’s what Bob did.

Now that Bob is gone, who’s teaching in his place?

Bob and Sandy created the consultant program, in which I am a consultant. There are about 3,000 of us now that are licensed to teach his material. There are probably ten of us doing at a high level globally, but we are continuing his work. It is a blessing and honor.

Any last words of wisdom?

We become what we think, so be careful what you’re thinking.

Always think about the positive. Don’t think about the negative. Don’t think about what you don’t want. Always think about what you want. That’s in entrepreneurship, business, money, and everything. It could be your personal life, business, your family life. How can people find you?

They can go to BrianDalmaso360.com. It has my contact and about what we do. We also have a company called the Matrix Success Network, which is a mindset consulting company. We’re on Instagram, too, @BrianDalmaso. Any one of those ways, my team will catch it. We’re happy to help in any way that we can. We have a ton of free content, too, as well as coaching programs.

Where can we get your free content from?

It’s on Matrix Success Network YouTube channel. We also have a Facebook group. If you go onto Facebook and punch in Matrix Success Network, there’s a Thinking into Results Facebook group. There are a couple of them in there. One of them is free, and we have free content there as well.

There are lots of ways to get in contact with you. You are available for hire. Do you mostly work with corporations? Do you work with individuals? Who are you mostly working with?

Mostly with entrepreneurs, we have one-to-many coaching groups. I do one-on-ones. We work with companies too. 10% or 20% of what we do is work with corporations, which I enjoy a lot. Most of our work is with people that want to be high-level entrepreneurs.

Here’s my last question. I am the Exit Rich authority. Have you read my book yet?

Yes, I have. It’s amazing. You gave that out to everybody for free. I was so blessed.

That was my book signing at our mastermind. What’s your exit going to be? I know you’re going to hire me.

You and I were talking. The software company, which we didn’t talk about, we’re building it as we speak. We’re going to build it up, but we are going to look to exit, so I’ll be picking your brain on that one. With my consulting company, just like Bob, I’m going to be doing this the day I pass out. It’s not for sale. It’s my passion. That’s why I’m on this planet. We have an amazing team.

I’m going to scale and grow that all the way to the end and probably pass it on to my daughter. She’s in this content as well. You haven’t met her yet. You’re going to meet her soon. She’s going to come to the VA. She’s a young version of me. She understands this about as well as I do and teaches it all over the world to female entrepreneurs.

My shows usually are all about million-dollar and billion-dollar exits. I wanted to have you on because I always say you’ll never grow the business beyond what you can grow the owner. If you’re unable to grow your business, you’re unable to grow your employees. Mindset is everything. We all have to change our paradigms. As you said, the paradigm isn’t good or bad, but it’s controlling your results.

You said it perfectly. It’s important to understand the paradigm isn’t good or bad. If you want to improve your fitness, health, or wealth, we need to change the mental programs. Somebody like Richard Branson probably doesn’t need to change his paradigms. He’s healthy spiritually, connected, a philanthropist, humanitarian, and a multi-billionaire. He doesn’t need to change this paradigm.

How did he operate all those thought programs that generate all these massive results?

He’s what we call an unconscious competent. One of the million people, for some reason, and Bob doesn’t know why either, some people are born with a healthy set of paradigms. I don’t know a lot about Richard’s upbringing, but there might have been good parenting. It’s hard to say, but there are unconscious competent.

It could be parenting or environment growing up. Most of the programming comes from younger years. I read somewhere that how you’re programmed happens between the ages of 1 to 7. By seven, you’re done.

At around age 6 or 7, you can start to question things a little bit, but we ended up in school.

Some traumatic events occur to people over the age of seven, but the majority of us are between 1 to 7. You can change that, but you have to exert effort. It’s a daily effort to change this paradigm. You’ve been amazing. You’ve brought a lot of golden nuggets here.

Thanks for having me.

I thank all of our Facebook friends, LinkedIn friends, and followers. Make sure you subscribe to the show. Make sure you pass this content on to your friends and circle of influence. We always say your network becomes your net worth. Pass this on, and we’ll see you on the next episode.

Thanks, Michelle. Take care.

You’re welcome. Thank you.


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About Bryan Dalmaso

FYE 41 Brian | Revenue StreamsPrior to becoming the CEO & Managing Partner of multiple companies across various industries, Brian Dalmaso’s experience began in the mechanical engineering industry and progressed within the home design & construction industry. He spent the first 10 years of his career at the General Electric Company in the engineering department of the Navy & small steam turbine division. After the closing of GE’s Fitchburg plant in 1988, Mr. Dalmaso furthered his experience & education and started BMK Associates Inc in 2000; a residential design & build company. Upon realizing the rewarding experience of designing & building homes, Brian decided to pursue architecture and construction as a full time endeavor, leaving the mechanical engineering field.

Brian’s entrepreneurial spirit led him to create Luxury Gaming Inc; a custom themed, high end gaming table company. What started out as a hobby between Brian and his close friends, the Luxury crew specializes in the design & construction of customized gaming tables. Luxury Gaming serves high profile clients such as the DropKick Murphys, Seether, Dana White & Caesars Interactive Entertainment (World Series of Poker) to name a few.

Eager to make an impact on a global scale, Brian became a Partner in an energy company in 2014 offering sustainable solutions for energy, solar & travel needs. Brian also started Alvarium Systems Inc in 2016 to serve individuals & businesses in need with a sustainable CRM management system. The systems offers intuitive operation and low cost of entry to their clients.

At the onset of 2017, Brian launched the Matrix Success Network working with Bob Proctor teaching and training entrepreneurs around the world the science of how the worlds wealthiest people think, act and operate to succeed at the highest levels.

During 2018 Brian put together a group of people to develop and launch a CRM based software and application company called Alvarium systems which they are currently testing for release. As the CEO and VP of marketing and sales Brian is not just teaching others how to start businesses, he sis in the trenches following his passions still building companies as well.