FYE 25 | Queen Of Pitch

 

You are what you invite into your life and you can get a lot of what you want by just going for it. Going by various epithets such as the Queen of Pitch and the Queen of Infomercials, Forbes Riley didn’t wait for good things to happen to her life and career. She actively wanted them, wished them to happen and took action to get them. Having sold more than $2 billion worth of products, she must have been doing something right over the past 28 years. In this conversation with Michelle Seiler Tucker, she takes us back to her acting career and her breakthroughs in the worlds of home shopping, infomercials, health and fitness, and coaching. This episode is all about the life lessons of an empowered, 60-year old woman who has taken her own life by the leash and led it to where she dreamt it would be and beyond.

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Let’s Forbes It! Dreaming In Color With Forbes Riley

I am excited to have the one and only Forbes Riley. She has done many things. I’m going to let her sizzle reel to exactly what she’s done and what she has starred. Forbes, why don’t we play that sizzle reel quickly?

“She’s the queen of infomercials. She’s Forbes Riley. Forbes Riley is fun. She interesting. If you’ve got five minutes, you’ve got time. Forbes Riley is dynamic. She helps people. You’ve lost 140 pounds. She’s eclectic. She’s a storyteller. I talked about her in the third person because sometimes I can’t believe that I get to be that person. All the vegetables are in that one glass. That’s good. I have made for you a gourmet cream, but it’s easy. I love it.” We’ll end with that because that’s a great place to stop at $2 billion, don’t you think?

That means you’ve sold over $2 billion worth of products?

Yes, between the home shopping and infomercials. I had a TV series on cable for five years where I sold and introduced the first 1,500 fitness and wellness products ever on a TV series that was created by Body By Jake. We sold that to Fox for $500 million in the early 2000s, then between 28 years on home shopping and 189 infomercials. I’ve done well. My SpinGym, which I know you have one, we’ve sold 2.5 million of these things.

I do have a SpinGym. I needed the rhinestone ones sent to my office. It’s red.

We got those too. This is how I stay fit and looking good and healthy. That’s my fitness secret.

You had been so much in your life and I knew you were the queen of pitch. What I didn’t know is that you started in many different movies and TV shows. You have another TV show starting in Canada. Tell us a little bit about your acting career.

I’m going to take you back because the acting career is indicative of all the things about who I am and what I do. I grew up as a very ugly and awkward little girl. I had a broken nose. I got hit by a baseball bat when I was eight years old. I had a very odd shaped nose. I had braces for eight years of my life. Imagine you take a cute little eight-year-old put full railroad tracks until the time I was sixteen. My hair was very frizzy. We grew up in Long Island and I was overweight. My mom was 260 pounds my entire life. I was chunky and got very bullied. I was not attractive at all. I was a weirdly smart kid. Ugly and smart makes you very lonely. I had no friends. I spent a lot of time hanging out with teachers. I built a computer when I was in fourth grade with my dad who was a magician. We were truly the definition of the fairly odd family.

You sound like Steve Wozniak who built a computer when he was in fourth grade.

I’m sure Steve when he was younger too, was not the kid everybody wanted to hang around with. I used to do magic tricks. I had my dog and my television. I watched a lot of TVs and movies. I dreamed a lot. Fast forward to my life now because I spent much time dreaming, I’m good at it. I dream in color. I dream to get things that exactly what I want. I’ve never had to have a job. I’ve traveled all over the world. When I was little, I wanted to be James Bond, not a Bond girl. I wanted to have the cool gadgets, go to romantic places and wear awesome clothes. That is how I’ve lived my life.

It has been an awesome life because that in my mind was what my life was going to be. The difference is when you have friends who will tell you what you can and cannot do, I didn’t have that. Even when my first trip to Europe, I was twenty years old. I had a little bit of money. I found Europe in $20 a day. I said to my mom, “I’m going.” She’s like, “Who are you going with?” I’m like, “Nobody. I’ve got my camera, my Walkman. I don’t need anybody.” That was an odd thing to do. I left for six months with no one and I was fine with that. What happened though, was in school, we did a lot of plays. I always auditioned for the school. My high school, we did six plays musicals a year.

I auditioned all the time. I got chorus or townsperson number three. My characters never had names. They didn’t sing songs. I was not what anybody would have picked. In my mind, I kept thinking, “What does it take to be vicariously the star of Anne Frank or the musical carousel.” I knew that beautiful girls who were that lead and I never got any of those. I go off to college to be a lawyer. Naturally, there’s a little side road here. It’s a been a life well led. I’m in high school and my dad was an engineer. He prints in printing presses. He does magic on the side and likes to fly airplanes. We don’t have a whole lot of money, but we were fun, functional family.

He slipped one day and had this horrible accident that ripped off the whole front of his palm. He spent three years in a hospital, fifteen different operations to try and rebuild his hand. We ended up broke. He was our sole breadwinner. I know what it’s like to live with absolutely no money, but definitely have your dreams. That’s a lot of what I did. It came to be my senior year and my mom says, “I don’t know what to tell you. You’re the top of your class, but we have no money for college and you have no scholarships,” because I didn’t do any extracurricular activities besides plays and see my dad in the hospital. She says to me, “There’s this pageant?” I’m like, “Mom?” She said, “Don’t worry. It’s not a beauty pageant.”

It was the Miss Teenage America pageant on NBC with Bob Hope. It was not focused on beauty. You had to take a written test. You have to have a talent and a personality. We all had to wear the same clothes, which was an interesting idea for a pageant. I went to the local one with my dad and his big bandaged hand. I remember thinking that one of these 500 girls is going to be on television with Bob Hope. I thought, “That’s going to be me. I could do this.” I have to backtrack about a couple of months before this. My dad’s doctor overheard what we were talking about and he offered to fix my nose.

I had my first nose job when I was fifteen years old. It was bad. I couldn’t breathe. I looked horrible. I have photos if you can see them online. He fixed it and something magical happened. In a weekend, I got cute. It had to do with my nose. The braces came off. I had this smile. The nose had a little cute thing to it. I cut my hair. The next thing you know I’m going off of this national beauty pageant. I became Miss Teenage New York after weeks of auditioning. It was not just one time. I went back with the test, personality and dancing. I won and I ended up going to the nationals. I was on TV, on NBC with Bob Hope. I’m sixteen years old.

That’s the first time I understood or started to formulate in my head this notion of dreaming it, especially when no one else thinks it’s possible. In high school, I was voted the least likely to ever want to look in a mirror or go on a date. It was horrible. I’m on television for dream that I had. When I’m in college, I went off to be a lawyer because that’s what smart kids did, either a doctor or a lawyer. I hated blood, so you’re going to be a lawyer. I ended up graduating college with two degrees, but I did not do it in 4 years. I did it in 3 years. All I did was study.

In my senior year of college, I auditioned for a play. I’d always audition. I didn’t get anything. It was the biggest play that Shakespeare wrote called As You Like It, the lead character, Rosalind. She is manipulative. She plays a boy. She runs the entire 2.5-hour shows. It’s amazing character. I go to the call board and I’m expecting to see my name as a townsperson or a joker, my name’s not there. I had that moment where I thought, “I wanted that, but it’s not right for me. Who got the big role?” I go to the top and there’s my name.

I went to Professor Richmond. I’m like, “Help me understand this. I’ve been on auditioning my entire life. Now, when I’m going to go off to be a lawyer, I get the lead in the biggest play that you wrote.” He sits me down and he says, “I don’t know if you know who you are. You have this passion, this power, this depth that’s well beyond your years. You are my ideal Rosalind.” Here’s a crazy thing, Professor David Richmond was 100% legally blind. He couldn’t see anything that everyone else had been focused on. When he told me about who he knew I was, it was because that’s the essence that he heard in my voice, in my energy.

I did the play. I got rave freaking reviews. I called my parents and said, “I love you. I’m sorry, but I’m not going to be a lawyer. I’m going to New York City and be an actress. I’m going to do this.” They’re like, “We don’t have any money to help you.” I’m like, “That’s okay. I am going to pursue this dream.” I get to Manhattan. I get a job as a social secretary, living in a massive major management with the W.R. Grace family. I’d have to pay rent. I work part time. They loved that I was doing soap operas. I landed the lead in my very first feature film called Splatter University. You can see it. Splatter has a huge cult following. It was a slasher movie made back in 1982. I played the lead.

When you get to the why you want something, you’ll walk over hot coals to get it.

 

I didn’t tell people about that for a very long time though because it’s a slasher movie. I had a rule in my own head, no sex and no nudity. Back then, as a beautiful young girl, you get offered certain things. You don’t want to do those things. I got my second lead in a film called Splits. I played a bad cheerleader. This was before social media. Nobody had heard of any of these. The funny thing was I didn’t know how famous I was until Facebook came out. I didn’t think I was famous at all. I was worried back then before Facebook if anyone is going to show up to my funeral. When both of my parents died, I have no real family. I thought, “Who’s going to know if I die? No one even knows me.”

When Facebook launches, not only do I have 1.8 million followers now, but Splatter University has its own page. My character, Julie Parker has her own fan club. People interview me all over the world talking about Julie Parker. I’m like, “That was many years ago for me.” The problem with being an actress with a slight ego problem. I didn’t have enough ego. I was a very shy kid, is that you get rejected all the time. You’ll go up for 4 or 5 auditions a day. I don’t know how many job interviews you’ve ever been rejected from, but imagine getting rejected five times a day.

I’ve never been rejected, plus I’ve been an entrepreneur almost my whole life after Xerox.

The difference is when you’re rejected as an actress, it’s personal. It’s not about you. It’s about how you look, weight, age, it doesn’t matter. I’ll tell you a little secret that I never shared before because I didn’t want to get caught. I had a tough time finding an agent. I remember one of my agents, our first meeting was in a hotel room for lunch and he chased me around the room. Back then, no one talked about those things and it was very hard. I didn’t have a great agent. One point, what I did was I opened up an agency called Creative Management for Artists, CMA. I hired a woman named Lindsay Maxwell. She was unbelievable because she was me. I pretended to be Lindsay. I booked Forbes Riley all over the freaking place. I never told people this. Now that I’m 60. I don’t care, but I didn’t want to get caught. I did it and I worked all the time.

You were booking yourself as Lindsay. I love that.

That was the first out-of-the-box idea I’ve had. I then in my twenties also created a company called Stripper Gram. That’s a whole other conversation for another day where I created a company where I could do singing and stripping telegrams. I’ve never been a waitress. I didn’t have any real job. I would say the difference though, I would go back as ingenious as I’ve been, I would have interned with a successful woman after Mrs. Grace. She was a little crazy, a billionaire status above everything you could imagine. They live in a different world. We had barons, earls and princes over for dinner. It was very strange.

She adored me because I was naïve, sweet and very hardworking. One day, Mrs. Grace turns, we were in the car on the way to the yacht club. She’s like, “You need to get Louis Vuitton out of the trunk.” I was like, “I’m sorry, who’s in the trunk?” I grew up in three tiny little houses with one bathroom and you’ve got to leave your bedroom to change your mind. We have a green couch in my living room covered in the plastic because that’s what my parents did. I remember being embarrassed about my house. I’m embarrassed about a lot of things and thought, “I will learn. I will understand how this world works at the highest level because that’s what I want.”

How were you able to get into that house?

An ad in the newspaper.

Back in the day, newspapers existed.

I’ve answered three ads in three newspapers in my life. That was the first ad I ever answered. The second one I answered was for a company looking for someone who was a skier to do some club med style promotions. That ad led me to designing standup comedy routines at ski resorts brought to you by Jose Cuervo Tequila that then led me to hosting and starting X Games for ESPN.

It’s a second degree of separation.

The last ad, I moved out to LA and I said to myself, “I want to live in a mansion.” I have a little bit of money. I bought a car and there was an ad for a mansion. I went to it and it turns out these four roommates were looking for a roommate and that became another part of my story. My first house in LA was a giant mansion, my own bedroom, fantastic place for wild parties. You have to learn to want something, to wish for it, to dream it, to understand how important it is, why you want it and then freaking go for it.

A lot of people dream about what they want, but they never manifest it. How do you manifest what you want because you seem to be the queen of that?

There’s a little system. I gave it a name. We call it Forbes-ing it. What have you Forbes lately? You can wish or dream, but to manifest it because most of the time people will tell you why you can’t do something. I don’t have enough friends to tell me that I can’t do something. My dog always believed in me, “We can do this?” “Yes.” When I delve into some of the details of some of the stories, they’re like, “How did you get to do that?” The first thing you have to do is decide what it is that you want. I have a book about this called The GrubHub Theory. It’s like I call GrubHub, “Ma’am, what do you want?” “I’m hungry. Can I get some food?” “Yeah. What do you want?” “I want a hamburger. I had a hamburger yesterday. Maybe I want Chinese.” “Will you call us back? When you figure out what you want?” GrubHub hangs up on you. That’s what most people do with a dream and a wish. If you think about it willy-nilly, you don’t take much action. You can’t even describe it.

I have a webinar that I do every Sunday. I ask people, “What’s your dream?” “I want a business that does this.” I’m like, “Really? That’s what you want?” “My dream is to sit on a beach in Bali because my business runs itself. I want more money.” “Here’s a dollar. That’s more money.” “That’s not what I wanted.” “That’s what you said you wanted, more money. You didn’t say you wanted $10,000 a month in residual income.” That’s a different conversation. You don’t even have the courage to ask for that. You even try saying it often like, “I think I want,” that’s the difference. You want to manifest. It’s free to dream. Most people are crappy dreamers.

“GrubHub.” “Ma’am, what do you want?” “I want a Caesar salad, extra chicken croutons on the side.” Fifteen minutes later at my door, Caesar salad, extra chicken croutons on the side. How did they know? Because I told them. Most entrepreneurs live their life like if they went to a restaurant and go, “Waitress, have the shop make whatever. I’m hungry.” I didn’t know what I want before I get to the restaurant. I know that I’m going to have a salmon. I don’t want the starch. I want extra vegetables. I want salad dressing on the side and no dessert. I don’t even need to walk in there before I know what I want. I’ve watched people spending an hour going, “It all looks good.” What was that, your last meal? Learning to get what you want start out by asking for it.

It’s all about being specific.

The second part of that is why do you want it? I hear one more person, “I want to help people.” I don’t even know what that means. That’s what anybody does. Your water bill, when you pay that, it’s because they helped you. Everybody helps people. What do you want? Why are you doing this? One of my students finally said why is she doing what she’s doing. She wanted to be a speaker and help women. I went, “You know why you’re doing it? It’s because you were raped as a kid when you were in elementary school by your brother. Your house was horrible to live in and you want to help serve women who have no voice because they’ve also been tormented.” That’s a why.

I want to do this because I watched my family. I watched my dad struggled so hard for so long and never take enough vacations and not enjoy the life that they were given because they were afraid the pipes would break on their tiny little house. My dad was also an inventor. I’m very passionately committed to helping inventors, get their dreams out to the world and understand structure. I also was overweight. That’s horrible. When you live in a body that you’re not comfortable with, let me tell you something, I will show you how to eat. I have a program. I redefined the word diet. This is how passionate my whys are. My why is that I failed on every diet. I can tell you about the Scarsdale, Beverly Hills, the fruit diet. That doesn’t matter. You tell me that I have to eat something on Tuesday and I don’t eat it, that’s licensed for me to go eat an entire cream pie with my fingers.

I took the word diet and I changed it. DIET, Decisions I Eat Today. I’m going to handle today. I’m going to make a deal. I’m going to find an accountability partner. If I tell you that I want to lose 10 pounds this month, then I’m going to put money online. If I don’t lose it, I owe you $2,000. I’m going to wake up tomorrow morning. There’s no choice about how good I’m eating. I don’t want to lose $2,000. I set things in place for people that they don’t have to play by the old rules. Diets do not work. Diet mentality doesn’t work, but if you do this three times a day for five minutes, watch your arms, watch your abs. It is about why do you want something? When you get to the why you want it, you’ll walk over hot coals and through fire to go get it. Otherwise, it’s just a dream and wish.

You have to keep dreaming and visualizing it in color. Visualizing the end game. Visualizing you being 10 pounds lighter, whatever it is, whatever your goal is. Envision yourself being in that movie, being the lead role.

I have a beautiful man in my life who is a world champion physique model. There are a couple of things. I dreamed him. I said on my list of things that I wanted when I was single, that I wanted someone who looked like he walked out off the cover of a romance novel. It’s not a joke. That’s exactly what I said. On my vision board, I had pictures of wonderful famous couples like Cindy Crawford and Rande Gerber or Laird Hamilton and his wife or Tom Brady and Gisele Bündchen. I said, “I want to be a power couple.” I’m 57 years old when I said this, but I very clearly had it in my head. I kept talking about it, thinking about it, visualizing and doing all those things that I know to manifest things. I didn’t have to go on Tinder. I don’t go to bars because I don’t drink. One day while I’m doing a SpinGym video, my videographer says, “Do you want me to meet a two-time Mr. Arnold Physique champion. I’m like, “Okay.”

We’re in a hotel room in Vegas. It’s like 6:00 at night and he walks in. The interesting thing is I didn’t even think twice about it because he’s seventeen years younger. He showed up with a fitness model and I’m not a cougar. We SpinGym. It was nice. I left. The next morning, he posted a picture of us that we took and says, “I like this woman. I’d love to know more about her, her energy, and maybe do an infomercial with her one day.” We started talking. For three months, we talked online and I still didn’t get it. I didn’t even imagine that he would want anything to do with me. Did that sound familiar to any of you? Somebody may be too good for you?

There is no retiring from the greatest life you could live.

 

He was sweet and nice. One day he came out on his motorcycle. He drove four hours from Vegas to California and he gets off his bike. He is stunning. He’s a former Chippendale. It looked like the Chippendale movie guy who took his helmet off. I’m thinking, “Hopefully, this is going to be a nice weekend.” He walks over and we sit down outside. He sits down next to me and takes my hand. I looked at him and I said, “What are you doing?” He made me blushed because I’m shy. I’m like, “What are you doing here?” He said, “I’m not very religious, but something told me that you need me. I left my girlfriend of fourteen years who’s the mother of my daughter. If you’ll have me, I want you.”

I’m like, “Okay.” It’s funny as I’m saying that, then we take beautiful pictures together of the first week that we were there and peoples are going, “Forbes, are you fucking your trainer?” I’m like, “Excuse me, what?” “He’s only after you for your money.” I was like, “You’re right. That’s why he’s nice.” It doesn’t take any consideration that he is that nice. All of a sudden, I started hearing these things and people were rude to us on social media. For a year, I tested him and I pushed him. I’m like, “Are you here for the money?” I’m not that rich, but I do well. I’m impressed that he stayed for the year. Not that I didn’t trust him, but people put all these things into my head, that I’m not good enough. I’m not worthy. I’m older. I’m like, “Screw it. You guys don’t know how cool we are together. I’m enjoying this. I don’t want it to end. If that is what he wants, fine.” After about a year, he looked at me like, “Do you get it that I’m here to stay?” I’m like, “I want you to, but I’ve been burned before. How can I believe that this is possibly real?” He’s like, “Don’t you want me?” I’m like, “More than anything.” He said, “I’m here as long as you want me.” I either helped a lot of people have some good karma or I don’t know how all of this work, but I got way more than I could have ever dreamed for.

The point of the story is that I do this thing called Breakthrough where I help a lot of people breakthrough things that are holding them back and odds are everyone’s got something in their past, but I can fix that. I have a technique. I have a couple of things I can do. I’ll do something on you if you want. It’s fascinating. I’ve done it enough that I got happy with me. I finally started to accept all of my shortcomings or all of the things that people told me growing up. I let a lot of it go. I’d lost some dear friends, people had died and I thought, “I need to live this life to the fullest.”

I have two beautiful children. I have no need to stop doing everything I’m doing. My dear Jacqueline at 96. He hadn’t retired. His wife at 94. You don’t retire. There’s no retiring from the greatest life you could live. From people listening to you speak, from writing books and doing television. You better buckle it up here and figure out how do you get that man on the red carpet with you? How do you be this power couple? How do you represent to other women? I’ve been through some serious shit including one of the things that happened for me and Joshua. It was shortly after we met. It was October 1st a couple of years ago. We’re at the foundation room. We’d gone to a meeting with Kevin Harrington from Shark Tank and Grant Cardone. It was an interesting private dinner.

We go out to the balcony of the foundation in the Mandalay Bay hotel, taking a beautiful picture of the two of us. We start to hear gunshots and we’re looking for fireworks. What was happening is the guy ten floors below us was shooting and killing people at a Country Western concert. I filmed them dying on my iPhone. That was an eleven-hour lockdown. We were in the middle of it. If you Google my name, Forbes Riley in Las Vegas shooting, you’ll see that after the eleven-hour lockdown and two weeks of interviews and seeing people who’d been injured. It was a devastating week, but Joshua got me through all of that. He was my rock. I don’t know what I would have done after all that because I suffered some pretty severe PTSD.

I got over its but I realized that if I’m still here, that I’m going to put my stake in the ground right next to Oprah, Indira Gandhi, Margaret Thatcher, Michelle Obama and other powerful women who have ever graced this planet and say, “I have as enough right to be here as anybody. I’ve gone through so much in my life. I’m going to stand here as a role model for other women who need to believe that anything is possible.” I pushed my twins out at 42 and they were healthy. If you eat right, think good thoughts and have great people in your life, you create your life. It doesn’t create you.

Let’s switch and talk a little bit about entrepreneurs who have a product or have an invention, they’re trying to push it out there. What’s the best way to market a product these days? I know that you said you teach that, you help entrepreneurs with their inventions, it’s the best way to put that on TV? It’s the best way through social media? What’s the best way for entrepreneurs to push out their product now for new inventions?

On Sunday, I teach a class called Pitch. The first thing that you need to learn as an entrepreneur is how to pitch what you do and what your invention is because that honestly stops 80% of everybody.

I’ve been on the Pitch Tank with Steve Forbes, John Mackey from Whole Foods, Kevin Harrington, and the biggest problem they all have is with their pitch. They can’t articulate what their product does. They want to get into the weeds. They’re long about it and boring. You need to have a quick pitch, get right to the point to tell the consumers what your product does and who it serves.

What you need to understand with the other product out is the architecture of a pitch. I’ve been teaching that for years. For $19, anybody can come to my class on Sundays and learn that. I go through what it takes because not only is it understanding the architecture of a pitch. You should pick up a product on your desk. You got something there? Let’s play a game.

Here’s my microphone.

Why don’t you pitch that to everybody? Do a little pitch.

This is by far the best sound device. I don’t know. You do it.

The first thing you want to do in a pitch is understand the problem. “The new reality is that we are on Zoom calls all the time, but if you can’t be heard on a microphone that’s quality. If you sound all scratchy, people turn off. I got to tell you, not only, does this microphone make you sound better, but there’s a little vibration in there like a dog whistle and it says, “Buy my product.” The first thing that you need to do is to understand what the problem is. “There’s a red stain on the carpet.” “I have the stain remover that cures that.” You’ve got to always set up a problem. Most people don’t do that. They start out talking.

Like I do.

It’s because you’re not in a pitch framework and I think you’re always pitching. You pitched me to be on your show. You didn’t pay me so you pitched me. Somehow, you coerced me that I found value in this to be here. That’s what we do all the time. The weird thing is you’ll pitch to go to your favorite restaurant to see your movie. Sometimes you don’t get what you want, but you pitched it. The problem is when people hear the word “pitch.” We’ll now pitch your product. “I’ve got this.” When did you become this used car salesman? I’ve done 189 infomercials. In my infomercial, I don’t yell and scream. I talk the way I’m talking, but the product that I’ve got is going to solve your problem. The next thing you want to be very careful of, notice I’m not even talking about the product. The product is irrelevant to me and irrelevant to most people.

This is the problem with inventors. You think you invented gold. You didn’t. You invented the next product and everybody’s got a widget or whatever it happens to be. The problem or most inventors, and don’t do what I did as well, is fall in love with your invention and think that what you’ve got is the greatest, and I do. Here’s the interesting thing about SpinGym. When I launched SpinGym, nobody wanted it. I was on a TV series on Discovery and they proved a point, but they were also men. They had no idea what it is that I was going for. Michelle, would you agree with me that 90% of women don’t work out every day?

I would say 99% of women don’t work out every day.

I’m going to show you that at 60, I have got this insane beautiful arm. I do this exercise five minutes a day. The way that SpinGym works is because it rotates at 125,000 RPM. It’s not a resistance spin. It’s not a dumbbell. Michelle, as much as I love that you’re working out all day, I’m going to work out right in my little zoom box. I’m going to release some tension and it works so fast. I’ll show you the video of that and that’s what I do when I pitched on TV. Imagine this, on home shopping, I would sell 10,000 of these in one day. My best that I sold is 64,000 of them and nobody could touch it. It came down to not the product but the pitch.

I had a firm image of how fast your body heats up. I had a testimonial from a seventy-year-old woman who said, “This is the best thing ever.” She said, “Because of SpinGym, 70 is the new 40.” I have a testimonial from people stuck at their desks going, “Without this, I don’t know where my health would be.” I have a testimonial from Bob Proctor saying after a heart attack, this is the only thing he uses. If it’s worked for him, it’ll work for you. It is about the quality and understanding of how to pitch whatever it is that you have and that’s more important than the actual product.

That’s not just for a product. That’s your business. That’s anything you do at your business.

If you ask somebody to marry you, that’s a pitch. I have a book called 1 Habit For Entrepreneurial Success. In this book, I’ve got 150 entrepreneurs and unlikely entrepreneurs like the guy who created UGG, the Make-A-Wish Foundation. I’ve got Chuck Ladelle who’s an MMA fighter. I’ve got Kevin Sorbo who played Hercules. I’ve got Marla Gibbs who’s on 227, even Gary Lockwood who started the original 2001 Space Odyssey. I got a very eclectic group of actors and entrepreneurs and some of my students, because now we’re talking about, let’s change one habit a day. Think about something that you do that could make your life better.

When I was an actress, I had a very strict teacher who made us recite the fact that it was called show business. He said, “You’re not in show.” I’m like, “I want to act. I want to be on stage.” He’s like, “No. In my class, you’re going to send out 100 headshots to casting directors every week. You’re going to have a meeting on Friday and accountability meetings. You’re going to pick up the phone and make twenty phone calls a day.” I’m like, “Who do we call?” He said, “Figure it out. I don’t know.” When you start to get into that particular habit, that changed you. If you’re a person who are not getting up early enough and you’re not getting your stuff done, those are habits. That book is coming out and anybody who wants to hear about that, it would be at ForbesRileyBook.com.

What’s the name of that book?

It’s called 1 Habit for Entrepreneurial Success. Go to www.Forbes360.com and all my stuff is there. We always have a book coming out. I’m interviewing people, learning and building my knowledge. That’s one of my habits. It’s every day, get a little better than you were yesterday, except every once in a while, where I sit around and do absolutely nothing.

Which we have to have that downtime every now and then.

Let me ask you a quick question, what’s your first memory in life?

I don’t know if I want to share that.

Don’t share the memory, but share the decision that you made about life based on that moment. I’m going to show you why you’re successful. It’s is important for your audience to hear. If something happened to you that was negative, I get that. How old were you at the time?

Very young, like four.

Four is exactly the right age. This usually is when your first memory happens. That little girl made a decision about life based on that moment. Pretend you know what it is.

I do know what it is. I’m not going to share it.

It’s a decision about life. It’s a decision that I’m going to be strong no matter what. I’m going to be independent.

At four, I remember what it is. I don’t remember what I thought after.

Your brain is like a hard drive. If a little kid touches fire, they don’t do it again because the brain made a decision that, “Fire’s hot. Don’t touch it.” You did in fact, make a decision. I only met you, but I know you to be a strong woman. I think that you’ve overcome some stuff, but I have a feeling that your decision was based on the fact that you’re going to be fine no matter what. I don’t know the exact moment. It was a tough thing, but you’re a strong woman because of that. It’s that something, wasn’t it?

Yeah.

Here’s the crazy thing for most of us, that decision has run our entire lives. It’s the operating system. If something embarrassing happened to you like people who get molested, there’s a negative or a positive that can come out of the decision. Watch this. I’ve got two clients. They both fall of a tree when they’re about four years old. The little boy breaks his leg. Mom and dad are not there. Strangers take him to the hospital. He makes a decision that, “People are nice. They’ll always help you.” He becomes a pastor. Other kid falls out of a tree, also breaks his leg, mom and dad are not there. Strangers take him to the hospital. His decision is, “Screw mom and dad. No one’s ever there when you need them.”

Loral Langemeier and I were talking on a show not too long ago. We were talking about this exact thing. What makes the difference?

It’s the decision they made about life at that moment. One made a decision that people are wonderful and he let his life feeling people are wonderful. The other made a decision that no one’s to be trusted and people are never there when you need them. That’s the decision. If something bad happened to you, somebody happens to all of us at four. It turns out not even to be your first memory, it’s the loudest memory in your head. If it’s bad, what you do. Your brain is like a computer. If I say the word “high school,” you bring up files of high school, photos, videos, documents. When something bad happens to you because the neurons fire up in your brain, you put that center on your screen and you hold onto it. The only way to affect that, it also fires up the neurons and breakthrough is get rid of your attachment to those memories because memories aren’t real. Something tells me now that we’re doing this work that you hold onto that a little too much. How old are you now?

We’re not getting all of that on my show.

This is probably a 30-plus-year-old.

We’ll schedule our session.

You can’t remember what you had for dinner four Thursdays ago, but you remember a memory that’s decades ago. It’s because of how your brain is wired. I will tell you that you’re one of the lucky ones. You may have gone through a lot of things in your life, but the decision that you made at that moment is that you’re not giving up no matter what happens.

What decision did you make at your earliest memory?

Once you do this work, your memory changes.

It’s everything. When your memory changes and your habits change, and your outcome changes.

Yes, because memories aren’t real in the first place. It turns out my memory, and my kids used to get on me about this all the time. I was obsessed with the word “happy.” My kids at one point, when I was single, were on a vacation with the two of them. It was late night and they went to bed and I hung out with all the other adults who were couples and I was so unhappy. My daughter’s like, “Mom, we don’t make you happy?” I’m like, “I didn’t mean to say that you don’t make me happy, but not in that way.” What happened for me was I was four years old, I found my grandmother. She and I used to share a bedroom. My mom was an only child who given birth to my baby sister. My mom’s dad had died. Shortly after that, I found her mom dead in her bed. She died of a broken heart.

I didn’t react to that as much as I reacted to my mother who walked in, and my mom was never happy after that moment. She had two kids. She takes care of them. She was all alone in the world in her mind. She had a husband, but she was never happy. She ate a lot and she was 260 pounds. I remember that I took on the responsibility of trying to make my parents happy. I would do all of these things and I did that for their approval. I didn’t even realize this consciously until I was in my 30s. I took my first self-help seminar and called my dad. I’m like, “I figured it out. I do what I do because I want your appreciation. I want you to approve of me.” He’s like, “I approve you. I love you. Bye.” It had nothing to do with what they wanted. I ended up being a straight-A student. I graduated high school early, college with two degrees. My parents said, “Don’t have sex in school.” I listened to them. I wanted them to be happy.

If you eat right, think good thoughts and have great people in your life, you create your life; it doesn’t create you.

 

That was probably good for you though. It has its pros and cons.

That’s what I’m telling you. It’s not always a bad thing, but when I finally realized it and I let it go and I realized when I had kids that as a parent, if you do it right, your kids have to show up and you’re overjoyed, “They’re wonderful.” Unless they screw up. You love them no matter what. They don’t have to prove how wonderful they are. That was a huge revelation. In my mid-40s, I was like, “What does life look like if I could stop proving to everybody how wonderful I am and just be who I am?” My life got easier.

It’s a weight off of your shoulders.

That is what I now teach and focus on because I can see in Zoom. I can see people have weights on their shoulders. They’re dark and heavy.

Not me. I don’t have weight on my shoulders.

That’s because you have figured out something. Somewhere along the way, you took a negative, but a lot of people have a negative who don’t ever get over it. Somehow, with whatever it is that you’ve done, you’re a person of the world. I’m sure you’ve gone through some training or some seminars or met people or heard personal development, you embrace that and you have a real drive to you. I’m going to tell you that your drive came from back then that says, “I’m going to keep going.” Nothing can stop you no matter how bad it is. That’s how you turn your negative into a positive. Like the kid with a broken leg, you could have said, “Life is horrible and mentor you bad.” That’s how that person goes down that road.

The Breakthrough, how many sessions does that take?

Let me tell you something about Breakthrough. It’s a two-day training. I have twelve people per training. When you’re done with two days, you are done. You need to come in here and hear some of the crazy testimonials. Do you imagine you could release all the weight and all the bullshit that’s in your head? We’re talking thing like rape, molestation, being told that you are not enough. It doesn’t have to be traumatic. Your decision about life can be traumatic, even if it wasn’t.

It’s all about how you react to something.

We recall what happened. We light that fire up, then we rewire it. We show you that’s a decision. You wouldn’t let your four-year-old drive your car. Don’t let your four-year-old drive your life. We recall, we rewire and then we reboot you. In two days, you are good to go. You’ll see life differently. Everything will look different and you have a group of people that you did it with. I don’t like doing privates anymore. My privates last twenty minutes and I never want to see you again. If I could write a book and I probably won’t do it, I’ll call it Freud and Jung Had Their Head Up Their Ass: Get off The Couch and Into Your Life. Secrets Therapists Don’t Want You to Know.

Tony Robbins does this as well. What’s the difference between what you do and what he does?

I look better in a skirt. Tony is the only other person that I’ve ever met who does it publicly. The big difference in Tony Robbins and me is that he’s a man and I’m a woman. I’ve sat and I love Tony’s stuff. He’s brilliant and so am I, and so do both. The truth is you’re an onion and you’ve got a lot of layers. Even if you get rid of something, odds are something else will come up. It’s not the first and the only time you’ve ever been hurt in your life or suffered mistrust in your life. As a human of this world, you enjoy every opportunity to get better, to grow, to learn. Just because you went to the best restaurant in the world, doesn’t mean you’re not going to have dinner tomorrow night.

I always think about motivation and feeding your soul. I have read everybody’s books, whether it’s Jay Shetty or Tony or Zig Ziglar. I studied an Ashram for a year when I was in my early twenties. I understood all of what it meant to do Seva where you’re chanting and eating only organic, healthy food and not talking. I love all of these things. Why not? It’s the people who get stuck in one little rigid belief. Go, learn, open your mind and expand it to opportunities. Travel the world. See what other cultures are. You’d be surprised how many people never get out of the United States and have all these opinions about the world. They’ve never seen the world. Try talking to somebody in a completely different language. Try to get food when you’re in China and you can’t speak the language. Doesn’t that change who you are as a person and expand your horizons?

I love Tony to pieces. Tony is typical as my daughter said, “Why would I hear speakers? Do they all lived in their car and had a horrible life?” It’s because Tony like me and other people have suffered enough, figured it out and now want to share it. Tony talks about living in a 1,400 square room apartment. His mother used to beat him and no father. I get it. He figured stuff out. Tony’s committed to feeding the world because he was hungry as a kid. I’m committed to getting the world fit in their bodies because my mom has suffered. She was 260 pounds. I bought this woman that I love more than anything in the world a year-long membership to a health club.

I’m like, “If you don’t fix this, you’re going to die. You’ve got diabetes, you’ve got this and that. You need to move. We get to the door of the health club.” I’ve got a year-long membership. It’s a very expensive, and she’s not going in. I’m like, “Let’s go.” She’s like, “I can’t.” I’m like, “Yes, you can. What’s with the can’t? What’s going on here?” She said, “I can’t. I thought I could. I got down here. I’m not going in.” I had to stop for a second. This is where the salesperson in me. You’ve got to stop thinking about what you need for them and remember, it’s about what they want. I said, “What’s going on?” She said, “They’re all fit in there. They wear the right clothes. I don’t want to sit on the machines and feel uncomfortable. I’m going home.”

I was at that moment that I stood in the parking lot crying going, “What do I do for her?” What I do for her and everyone else is make products that you can do in your home. There’s a whole group of people in this world who don’t want to go around gym. They don’t want to be intimidated. They don’t have the money, but you deserve to move. We all have the right to love the body that we’ve been given. I teach a thing about permission. Permission to freaking love yourself and take your clothes off. I have done many times and go, “See that little belly thing there? That represents two 7-pound twins.” You don’t get to say that you don’t like that. You can say, “I love that.” You don’t get to say that you don’t like your thighs, which are little cottage cheesy because the chick in the wheelchair would give anything to have your thighs.

Stop saying you hate your body or you hate the wrinkles. You don’t get a new car, this is the car that you get for life, but you can tweak it. You can feed it better. You can take it out for an exercise and get it massaged. You can do all kinds of things. Do those things and stand in front of the mirror and say, “You’re perfectly imperfect and I love you.” Anything you don’t love, then fix it. I whitened my teeth the other day. If this is the way my nose looks, “I love my nose. This is it. It’s the only nose I’m going to get.” When you love this body, it loves you back. If you don’t, it gets disease. There are a lot of people dying everywhere because they are sad. They want to compare themselves to other people and their dis-eased.

A body not at ease. Some great stuff. We got SpinGym and you said that you also have supplements as well?

I have a whole line of products called Forbes Fuel. That is coming out, the big news. Hopefully, this works because I can’t get into the border in Canada. The way you architect your dreams, the last time that I did a major television series or play, I’ve done Lily Tomlin let me do her one woman show. I’ve done some amazing things when I had kids was. I decided that I was going to raise my kids and focus on them, provide a very good living for them as a single mom. I created SpinGym. I create a lot of products. I’ve done a lot of speaking. I’m a professional speaker and they pay me to do that. I didn’t do theater, which I love because it $400 a week. For some people that’s a lot of money, not when you’re trying to build and get a college education funded. That’s what I did for seventeen years. I said, “When that’s done, when the kids are getting ready to leave and unfortunately, that’s what they do. I’d like to go back to that part of my life.” I put that out as a dream.

My agents have called, I had a couple of auditions for TV things. I’ve done a couple things. I’ve got two TV series. If you go to Amazon Prime and look up a movie called How to Train Your Husband, I’m in that. It’s a very cute little movie. I’m in another television series called Transcend on Amazon Prime. I’m in a documentary on Netflix called Unwell. I had done a lot of that programming. I’ve thought about it a lot. I thought, “This is what I want to go back to.” I looked at my fiancé and said, “Let’s go back to making movies.” I also own a television studio.

Did you say fiancé?

Joshua asked me to marry him a long time ago. I have to get divorced first. I want to live my life the way I want to live it. My ex-husband is amazing. We’re business partners. We raise kids together. It’s completely unconventional. The internet has a field day with this, “How can she be dating somebody? She’s cheating on her husband.” I said, “No, for legal purposes, I have chosen not to separate because the law is not in your favor when it comes to certain things the way you run your life.” We own businesses together and we’re great business partners and we’re great parents. Because you don’t want to live with that person anymore, I think we need to start celebrating the divorce or the separation as much as we celebrate the wedding. “I met someone. I’m getting married.” Everybody throws gifts at you.

There are no qualifications to get married. There’s a whole lot of baloney though when you want to get divorced. I think it should be applauded. You spent X amount of time with the person. If it ends bad like the person is hurtful and going to want to kill you, that’s not typical. Usually, what happens is you grow apart. That’s because they lied to us, nobody told us that marriage is like milk. It has an expiration date. About ten years into a marriage. I happen to be proven wrong. There are a couple of exceptions but more often than not, things start to change. It means you’re into a new decade of your life too and maybe you want something different from the man that you married ten years ago, but we don’t celebrate the fact that,I loved you for that time. Now I’m in a different time.”

I don’t know why we don’t embrace this in today’s culture. “You’re throwing it away that marriage is disposable.” They are because a lot of people don’t put enough energy into why do you want to spend time with this person. Imagine 40 years from now, you’re waking up next to that person. I don’t think we’ve had the conversation about marriage longevity in divorce in a correct way. I’m choosing to live my life, my partners, however I do this and I have decided. My ex date’s a beautiful woman. She was here in my house. Either we’re mature or delusional. I can’t decide, but I’m not going to listen to anybody telling me what to do.

Do what works for you and your family.

I know that Joshua wants to get married and it would be lovely to do that and exciting to marry that amazing man.

Stand in front of the mirror and say, “You’re perfectly imperfect and I love you.”

 

My husband was a body builder back in the day. They have a lot in common. We should get together sometime.

Where do you live?

I’m in New Orleans and you’re in Sarasota.

You’re not far from me at all. I also own a beautiful television studio. This big 5,000 square foot television studio that I built because SpinGym did sell a lot. I’m a big fan. You got to follow your dream. As you’re dreaming, you need to have an architecture to your dream. I have this firm belief that if entrepreneurs were architects, we’d all be living intense. If you want to build a skyscraper as an architect, you get out a very cool piece of graph paper and you design a building within 1/32 of an inch, all 32 floors of this thing, every light switch, every bathroom, every angle everything is drawn out before you even begin to build.

You take this imagination dreaming thing and you make a paper model of it to see if it will work, “That looks good. Maybe, I should tweak this.” You then give it to a structural engineer who looks at it and says, “That’s not going to work.” Would it be nice as an entrepreneur or an inventor, you gave it to somebody to know, “That’s not going to work, nobody wants that?” Very often, nobody does want it. However, in our world, I would not have invested in the Chia Pet or the Snuggie. Those were $100 million company.

Ninety-nine percent of ideas never make out of the incubator.

It’s because they don’t even architect them right, but then they run with this idea for ten years of their life that’s never going to go anywhere. There is no real plan, “What’s your business plan?” “I don’t have one.” How can anybody see your vision? They then start to talk. Talking is not pitching. What my goal for the next ten years with people is to stop talking, start communicating. Get your point across, get what you want and then move on.

They do the same thing with books. They go and write a book and spend 3 or 4 or 5 or 6 or 7 years writing a book and then I’ll ask them, “What’s your outcome? How are you going to ROI it? How are you going to monetize it? What’s your end game with your book?” They’re like, “I have no idea. I want to write about this because this is about my life. This is my story. This is what I went through.” Nobody cares. You’d have to figure out a way to monetize that and ROI that.

This is why people like you and I have podcasts and are out there. I wasted so much time because nobody told me either. I didn’t understand how to do all this. What I love about what you’re doing, especially exiting companies is I get way too attached to what I built. What is the strategy? How do you exit a company? How do I let something go and walk away?

That’s what most sellers look. The only time a business owner is comfortable with letting go of their business is if it’s not doing well. If the businesses failing, no problem letting go. That’s everybody’s biggest hurdle to overcome. It takes a lot of handholding. We sit down and meet with our client. We have to begin their beginning strategy before we can plan our exit strategy. Before we can exit out of their business, we have to decide what they’re going to do next. It’s like empty nesters. You raise these kids, they leave your home, they go to college. You’re like, “What do I do with the rest of my life? What do I do in this big house?” It’s the same thing with a business. When you exit your business, you have to have that next stage planned out.

If you don’t, you’ll never sell. You’ll never excel. That’s what we do. We sit there and we work with our clients to help them. We sold a business a while back and the owners would call me every time, I bought them an ROI and say, “No, it’s not good enough.” I’m like, “What do you mean it’s not good enough? We meet your price and terms. It’s everything you want it.” “We don’t know what we’re going to do next.” I finally found out what they wanted to do. They always wanted to own a bed and breakfast.

I said, “With the proceeds of the sell, they’re going to open up a bed and breakfast.” That’s what they did. They are living happily ever after in their new endeavor. It’s difficult for business owners because they bury their dreams or their passions or what they were once interested. They’re working in their business, handling all the fires that come in a business, taking care of their family and everything else that they bury their dream. Once we lift that burden from them, then they get clear on what they want. Most business owners won’t do that. Most business owners are like, “They’re trying to hold on to it.” There’s a reason why 90% of businesses don’t sell.

I’m a little in that situation as I’m looking what to do with my SpinGym company. I’m excited to have a real conversation with you about that. I’d love to have you on my podcast as well, because I’d like to ask you some questions about that strategy because part of me, I’m not good about letting anything go. I didn’t grow up with very much. I’m the kind of person who even when it comes to cars, my partner will go, “It’s time to get a new car.” I’m like, “We’ve had this one for ten years. It’s drives nice. I own it. What are you doing?” There’s this way of being and it’s a little bit lighter. One of the girls that I’m coaching is a declutter expert.

I would love you guys to meet. Her name is Mel. She said, “You should empty out a drawer, leave an empty drawer.” As soon as she said that I was like, “An empty drawer in a house. What do you mean?” I have a tendency to grow to my space. I’m like, “I can’t even imagine having an empty drawer. What would it look like? Why would it be empty?” I had a huge reaction to that. Why she does that is because she found her brother committed suicide at fifteen, left her all of this stuff. Between the emotional bullshit in her head and the physical stuff, she’s like, “I’m going to clean all this out for people because they should never suffer.” That’s a great platform.

It’s figuring out the why you want to do something. The truth is if you’ve got a product or a service, I didn’t answer that question. There are avenues and there’s a lot of them. If you have a product that you believe is going to make money, I don’t take napkins at this stage in my life. What I do is take products that are not prototypes. You got to understand manufacturing inventory because at the levels that I play at, I can get you on a home shopping. I can make you a millionaire overnight with the right product. We have done this over and over again.

Do they already have a patent by the time they come to you?

Patent is irrelevant to me because the guys who are going to rip you off could care less. They changed one thing. Your patent doesn’t matter. You can spend all your time and energy on a patent. My advice, get in, get out, do it fast and go away. If you’re worried about a patent, you’re in the wrong game.

The gentleman that invented the fidget spinner, it was a problem with him. He didn’t get in and get out, get right away. Remember he got in and then somebody else came in and took the entire market share. Do you remember that?

This is the problem with the patent. Congratulations, you’ve got one. Do you have the money to fight it? It’s not like it just happens. You’ve got to go after people, the big guys who are waiting for great ideas. What you’ve got to do is have a great name. I have a lot of strategies that I share with people. I won’t go into all of it here, where you get the name and the concept out in a way that doesn’t get too big, too fast, but it does come down to name. It comes down to what makes you valuable. Make yourself valuable in a different way or like you said, the fidget spinner. Everyone had one gone. Between home shopping, there are still infomercials and then Amazon Prime Live and then building your own community.

My daughter and I run a company where we build funnels to market products, which is the fastest way. It doesn’t build it so big that everybody notices immediately. It builds it and targets the right audience so that you make sales almost overnight. Whether it’s your book, product, jewelry line, skincare. It doesn’t matter what we’ve done with all of them. That comes down to understanding the world of the internet. Digital marketing is on fire. You don’t need to go to a mall to get stuff. You need to understand how to target your right audience, how to have right email sequences, how to be engaging and have a clear strategy. Most people have a product and no strategy.

Is it easier now since the internet? You can sell products anywhere than it was when you were on QVC? I think it’s a lot easier now to sell products than before?

You know how much the internet takes of your profits? Zero. How much of that home shopping or retail, 50% to 60%?

You then have returns and everything else.

It’s not only more lucrative. It is an amazing way to do business and I’m talking to anybody with the right idea, the right strategy and the right team. Not even a whole lot of money, you need those three things can make a million dollars. How about six figures? My seventeen-year-old daughter started a business. She’s made $184,000 so far.

That’s awesome. What product?

It’s me. She created my coaching program. She markets it. She built a whole backend, the whole email sequence. I do up, I show up, I teach what I teach. Here’s the crazy thing. You’re like, “I don’t have a Forbes in my life.” Yes, you do. Become an affiliate. An affiliate, we offer 100% of my first program. If you invite someone to that first class, you get 100% of that. Every time they buy anything else in my world, I send you checks. Now, I’ve created an army of people who are also making money with no products selling me. It doesn’t have to be me. My products are successful, but you can be an affiliate for anything. You’ve got to learn the strategy of that.

I need to talk to you about Exit Rich. You are on the back cover, your testimonials. We have 30 to 35 testimonials. You’re on the back-hook cover with men. You’re the only female on the back cover. You need to help me market the book.

There is a very clear strategy to that. I have spent so much time and energy wooing my agents or wooing PR companies and paying them retainer. You don’t need any of that. You need to get educated. In fact, McKenna teaches a class. She teaches a training called Marketing with McKenna every Thursday. This seventeen-year-old got almost 200 students in her class.

This little shy girl with a broken nose who says she was unattractive has done well for herself.

The only thing I’m sad about and as you heard that I could hear my mom. They’re both gone many years and I still would love to make them proud of me.

I’m sure they are proud of you.

That’s the goal and I’ve got two beautiful kids who are looking at me, a boy and a girl, twins who are like, “We need you to be successful and happy, whatever it is that makes you happy.” My daughter during COVID, because they’re stuck at home, has focused her attention on building my company and building me to get what we think is the dream. We help a lot of people and it’s nicer to know. In fact, we’re confused right now because she was going to be applying to college. She’s got good enough grades. She was looking at Harvard and Berkeley and USC. She’s like, “Do I have to go to college? I make too much money.”

Maybe she can go to college and do entrepreneurship at the same time. Why not do both? Why does it have to be one or the other? There are great entrepreneurial schools out there like High Point University. You know Dr. Nido Qubein, he is the President of High Point University and they teach entrepreneurship.

She’s got four employees right now. She’s seventeen years old. She runs my company. I’m like, “I don’t want you to go anywhere. I like this.”

I have a nine-year-old and I’m teaching her about entrepreneurship. I’m teaching her the value of money and about relationship with money. I don’t think they’re ever too young to start.

Do you know where she’s learning the most? Not by listening to you, but by watching what you do. This is the thing I don’t think I realized.

She doesn’t want to go to school. She wants to come to my office.

My daughters on stage at two of my biggest performances in front of thousands of people. She’s already spoken in front of those. She already has a book. If you want to do all of those things and I’m excited to meet your daughter in five years and see the business that she runs at twelfth. That’s when McKenna started her first company. There is no age limit about how young you can start. Don’t discount the genius of children.

You’re such a rockstar. It’s been great talking to you. It’s been great for all of our readers in another episode of the show. Let’s Forbes it. Why don’t we all go Forbes it.

I’ve got to go exit rich right now.

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