Many business owners have headed in a direction (usually the path of least resistance) out of convenience and with little thought at all. Whether it was buying a food truck or salon and spa, they did so out of reactive impetus not because it donated to their essential goals pertaining to personal achievement or just making a better life for their families.
They did not pause to ask what was the fundamental reason for the purchase of a business, but became content with the feeling of “achievement” that came from a rigorous schedule that’s presented to every new business owner. Consequently, the company begins running them and not the other way around and ultimately leads to professional hardships. However you describe your WHY, it will always serve as a measure to only do what needs to be done and actualize your true intentions.