
How does a simple packet of minerals turn a standard cup of coffee into an award-winning beverage? When Charles Nick and his business partner, Taylor Minor, founded Third Wave Water, they set out to solve a massive pain point for specialty coffee lovers: the quality of their brewing water. In this episode, Michelle Seiler Tucker sits down with Charles Nick to discuss how they went from an eight-month-old startup pitching on Shark Tank to building a massive, seven-figure business. Charles shares the details of their deal with Barbara Corcoran, how they expanded their product line to include espresso and cold brew profiles, and why your first business idea is rarely your best. He also shares his thoughts on the host’s best-selling book, Exit Rich, highlighting its concise, actionable advice for entrepreneurs looking to build a sustainable, scalable business.
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Watch the episode here
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Brewing A Global Empire: Third Wave Water With Charles Nick
What I tell you every single time is to fasten your seat belts and get ready for a fast and bumpy ride because it’s going to be like drinking through a fire hose. We’ve got another special guest for you. Another Shark Tank guest, Charles Nick from Third Wave Water.
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Diving Into Shark Tank With Third Wave Water
Welcome to the show, Charles.
Thanks so much for having me.
It’s a pleasure to have you. I’m so excited to have you. Thank you for sending me some samples of your product. Let’s go ahead and jump forward. Let’s get this show on the road. What do you think? Ready?
Thank you for sending me your book as well. I was reading through it. I have some comments for you later. This will be great.
My Exit Rich book? Cool. How do you like it so far? Tell the audience how you like Exit Rich.
It’s brilliant. It gives you a very concise summary of jumping in both feet to take the right steps. We’re honestly in a very good space, so I’m going to be consuming the rest of this soon.
He said it was brilliant. Go out there and get your copy of Exit Rich.
“Next into the tank is a product to make a favorite beverage even better.” “My name is Charles Nick.” “My name’s Taylor Minor from Cedarville, Ohio. We’re seeking $100,000 for 10% interest in our company, Third Wave Water.”
You’re seeking $100,000 for 10% without getting too far in. Ahead of the show, how did you come up with that valuation? I thought it was pretty reasonable, but you tell me.
We were such an early company. We had crossed making $100,000 a year at that point. We didn’t have very much money. We were an eight-month-old company. We were moving, shaking, trying to reach our marketing, getting everything done, and growing as quickly as we could. I’m still working full-time as a Kansas State University researcher.
Taylor still owns a cafe, and he’s still working full-time there. We were trying to grow a company as quickly as we could. We didn’t have big numbers yet, but we felt maybe from the show, you’d get the extra notoriety and the bump in the sales that it would help us get to a million-dollar number quicker. Ten percent of $100,000 would be the million-dollar number.
We’re going to dive into the evaluation in a few minutes. I don’t want to jump ahead too far.
“My customers constantly ask me how the coffee that they brew at home can taste as delicious as a dozen cafes. Eager aficionados can buy the best beans, grind fresh daily, use the best drip systems, and still not come close to tasting as good.”
Who is this gentleman? Introduce your partner.
Taylor owned a cafe called. I had a coffee subscription called the Right Cup for a while. It was my first business in coffee. He was one of the roasters. Do you want the origin story?
No. I want to introduce Taylor as your partner. He wasn’t able to be here, but he’s still your partner.
He is. We’re both growing the business together. He is very active in helping us grow.
“Sense of contraptions. You need the right water. Your delicious cup of coffee consists of 98% water, so it’s so important that you use the right type of water when you brew.” “What is the right water, you ask? It’s a delicate balance of minerals in the water that make it perfect for brewing. Mini cafes install large complex water systems to make perfect brewing water, but that’s simply not practical for home use. That’s why we created Third Wave Water. Simply add this stick of precise minerals to a gallon of distilled water, and you’re ready to brew. We’ve shipped to over 50 countries.”
Your delicious cup of coffee consists of 98% water. So it's so important that you use the right type of water when you brew. Share on XThe Chemistry Of Coffee: How Water Quality Affects Your Brew
I want to pause right there. Maybe this is ignorance on my behalf, but I had no idea that water could change the flavor of a cup of coffee, and then I tried yours. I was quite surprised.
Most people don’t. This is because we brew coffee in our own little window. We use the tools we have available to us. We’re not doing side-by-side cupping. It’s one of those drinks that we consume that’s not like a beer or a wine that’s in a bottle, and it’s already brewed. We’re still the final assembly to make the cup, and because of that, we’re going to introduce other mistakes and use the wrong tools. We’ll oversaturate and under saturate. Brewing processes aside, use the wrong water, and the water makes a huge difference.
Most people don’t know that. I don’t know if the large coffee shops know that they’re using the wrong water. I don’t think they know that.
They struggle. A lot of them do. They struggle, especially in specialty coffee. Even if you go to a Starbucks, they’ll use a special filtration. It’s still not going to get you water that’s “in the water SCA specs”, but it’s going to get you closer. That’s what they’re trying to do. They’re trying to take away things that add in flavors and other things you don’t want with carbon filters. Maybe you use reverse osmosis to cut everything down and then blend back in. What you’re blending back in isn’t the right thing, but it gets you closer. That’s what a lot of people are doing.
I’m not a fan of Starbucks coffee. You heard it from me. I think their coffee is bitter.
“In all 50 states. Many of those customers have stated that they will never go back to brewing coffee with any other water again. Join us as we help coffee drinkers around the world finally experience coffee like it was meant to be.”
We missed a little bit of this. If I understand it correctly, because I paused. It’s 1,200 clients in 150 countries. Was that correct?
That sounds about right. There were not many.
You were already in a lot of countries very early on.
A lot of specialty people, because that’s who we were talking to early on in the business. We launched an industry coffee event. Honestly, that’s what I’ll tell anybody that’s trying to do a startup. Validate your ideas at industry events, and let them tell you if you’re full of crap or not.
Validate your ideas in the industry events and let them tell you if you're full of crap or not. Share on XThat’s a good idea right there. A lot of people are trying to start a company or invent something and go to their friends and family. Our friends and family sometimes will tell you the truth, and sometimes won’t. They’re not the best audience to give you great feedback, especially feedback based upon experience. Go to an industry-led show. That was a great idea.
“Who’s ready for coffee?” “Bring it on.” “This is Dylan. He won the US Brewers Cup using Third Wave Water.” “There’s a US Brewers Cup?” “There is, and he won the US Brewers Cup using Third Wave Water.”
I didn’t know that either. That’s pretty cool. You learn all kinds of things through Shark Tank.
“Thank you very much.” “You have two. Bad water and your water.” “In the black cup, that’s local LA tap water.” “Let us all try that first.” “That’s good LA.” “That sucks.” “It’s horrible.” “Now, I am trying the Third Wave Water.” “One packet mixed into a gallon of water.” “It’s smoother.” “I must admit. This is better. It’s smoother.” “Is it affecting the acidity?” “Yes.” Tell us what’s in the powder.” “Let me give you a little background on myself.” “We don’t care. We care about the powder.”
It makes sense to me why the water would have such a powerful effect on the flavor of the coffee. You are drinking water with coffee. It makes a lot more sense. The reaction was good. What if you were out there and they said, “I don’t taste a difference. This one taste better?”
We have other products. It also uses permanent hardness, which makes it so you don’t have to descale your machine, which is a big advantage of having extra maintenance. You still have to clean your machine, but you don’t have to descale because there’s no hardness, bicarbonate, etc.
For the entrepreneurs, the value I was trying to make there is when you go on live TV or go in front of a pitch deck and pitch to people, and I’ve been on many pitch shows. You want to make sure it works, and they’re all going to choose your coffee and not somebody else’s. Test it.
You understand at least the high-level questions they’re going to give you as pushback. You can still pivot to something else as another positive or understand the high-level questions.
“I joined the Marine Corps right out of high school. I spent a year in Iraq as a machine gunner in 2024. I came back, got married, and started a coffee shop.” “Thank you for your service.” “Thank you. My customers would always ruin the coffee that I’m giving them with their tap water. I kept trying to figure out a way to make perfect brewing water.”
“I know as a winemaker distilled water tastes terrible. It’s not that easy to get any more pure distilled water. What happens if I use tap water?” “It’s not going to do it. You can’t. The problem with tap water from city to city is who knows what’s in it? It depends on the rainfall. It depends on what stone is underneath.” “Let’s go back because I’m confused about this for a minute. In the stores, they sell all types of water, such as spring water and distilled water. What you’re saying is that you need to take one of these packets, put it into distilled water, and then put that into your coffee maker.”
Is that in one gallon of distilled water? You take a gallon and put that one packet in the whole gallon?
That’s it. You can buy these at any store.
Do you still have this objection that they’re coming up with? Not a lot of people buy distilled water in the stores. Are you still having that objection?
No. In fact, we’ve heard the opposite. They’ll run out of distilled water in some of the stores because of using Third Wave Water.
That’s good. If you’re going to start increasing the market share, you need a percentage of the water sales. You have to figure out a way to monetize everything. One question I want to ask you before we get too far in here. Did you have a Shark that you were interested in? Did you say, “This is who I want to go with. This is who I want to invest in my company. Did you have a pre-idea before we started seeing and hearing what people are going to do?”
Targeting The Sharks: Pitch Preparation And Partnering Strategy
We did. We had read books by all the Sharks and had an idea. We’ve watched plenty of the shows before, but we wanted to understand in their own words by reading books from them. Specifically, Mark Cuban. He was the one that we had targeted because he invested in a coffee subscription company called Mistobox. I owned Right Cup for a while, so I was a semi-pseudo competitor of theirs. I was very small, so I wasn’t going to reach the market that I wanted to at that point.
Mark Cuban was the one because he had a coffee business, and then he also had a reverse osmosis company that he owned. Those are two that work with us because you can take us and put us in MistoBox, and then you would ship it to home. They have a good experience with the coffee they’re buying. You would also be able to co-brand and market with his other company. He didn’t give deals with anybody that day. We don’t know if there was something in his coffee or what happened necessarily.
You’re giving it away, but it’s up next. This is a good transition.
“We’ve been in business for eight months. We have over 1,200 customers shipped to over 50 countries.” “What are your total sales?”
Question. Twelve hundred customers in over 50 countries. That’s pretty impressive in eight months.
“We’ve done $66,000 this year. We did $4,000 last year.” “Around the world?” “Around the world.” “How much do you think you’ll do for the entire year?” “$120,000 is our estimate.” “At first, I thought that this was a little pack that you would pour into your individual coffee. I thought, ‘If it makes my coffee taste better and it’s minerals, which is healthy, then that might be a great thing.’ The complication of it is that I have to pour this into only distilled water, which makes a complicated solution to something that isn’t that big of a problem.”
What do you have to say about that?
He doesn’t think it’s a big problem, but a lot of people do. Robert later even admits where he gets his water. He admits it’s a problem, but he’s buying a specific type. It was a funny one. She gave me the stink eye a few times because I interrupted her. She wouldn’t let me talk very much, which is fine. You go back and forth. You try to be respectful and do your best to give good examples. Part of my problem for this show, and I’m trying not to do it for your show either, is I can be long-winded. I’ll speak, and then they’ll be like, “We can’t use that in the edit.” They chop it out.
Got it. There’s a time limit on these shows, unfortunately.
“Unfortunately, for that reason, I’m out.”
Lori is out.
“I’m with Lori. I thought you had something that I could conveniently put in my cup in the morning to enhance the experience. The coffee tastes great, but fancy for me is when you use bottled water in my coffee. It’s not for me. I appreciate the cup. I’m out.”
We’ve lost Robert. We’ve lost Lori. What are you thinking at this point?
At this point, we’re still trying to figure out how to give the right answers to their objections, even though they’re going to still disagree. That’s fine. For Lori, she wanted a post-brew additive. Honestly, there is a change. You can do a post-brew additive. We’ve done tests with it, but we weren’t marketing it that way because that’s still not the best result.
Are you doing that now? Are you selling that now?
We don’t do that because with any product, you’ve got to help your consumers see very clearly how to use it. If you start giving them 2, 3, and 4 options, they get confused and then tune out.
With any product, you've got to help your consumers see very clearly how to use it. If you start giving them too many options, they get confused. Share on XGuess what? You made a very good point. I don’t know if you know how valid that point was. When you give a customer too many options, guess what you’ve done? You got a confused customer, and a confused customer never buys. This is very good information for everybody tuning in.
“This is a hard sale, but there is a market for it. The question is how big is that market and how expensive it is to access it. I have to admit. This is amazing coffee, compared to what the street water tasted like versus this. I’ve been buying wine as an investor for decades.” “Why does everything come back to wine?” “You’re going to hear this out. You’ll learn something, Barbara.” “It’s getting so boring.” “Listen, grasshopper.”
I have a question for you. Do they tell them to argue with each other, or is that natural?
That’s natural. They already know. They’re going to push each other’s buttons and have fun doing it.
I was wondering if it was staged or if it’s natural, arguing with each other. They do argue quite a bit.
They will argue. They know which buttons to push. That’s it. The producers may have coached them before, but at this point, they’ve done so many seasons. They know how to get a natural rise out of each other for some good content. Both of them were trying to say, “This is a saturated market.” It’s because we said we had worldwide sales.
The problem is we didn’t have an established basehead in any of those external markets. We were barely shipping to beginning customers. When we’re saying we’ve reached and shipped to these countries, it’s trying to say we have an entrance into that market. We haven’t saturated that market. That’s where they were confused.
For 1,200 clients, common sense. Twelve hundred clients cannot be a saturation in 50 countries. That’s common sense. I would have told the sharks, “That’s common sense, buddies.”
Navigating Objections: The Challenge Of Niche Market Saturation
“I’ve not learned a single thing.” “You’re going to learn something very important. You’re going to learn how to listen from the master.” “Get on with it. Better have some coffee to stay awake.” “I started doing research, and here’s what I learned. I thought I could bring wine out at $60, $80, or $90 a bottle and have no trouble getting market share. When I went to the retailers, they told me that 97% of wine sold in America is sold for under $12 a bottle. That is 97% of the market.”
I was shocked by that. What percentage of the market do you feel you have of people who drink coffee?
Coffee is such a massive market. We’re still going to be 1% to 2% if we’re lucky. We’re about 150,000 cups a day, but it’s still nowhere near the amount.
You sell 150,000 cups now. How many were you selling when you were on the show?
It was not five-figure numbers then. It would have been so small.
“You fit. You’re in that 3% niche of people that are willing to pay and go through the hassle of making this perfect cup of coffee. It’s very difficult to make it a mass-based product. I cannot figure out here how I go from $66,000 in sales or even $120,000 and never get my $100,000 back. That’s the problem. I’m sorry. I’m out.” “Thank you, Mr. Wonderful.”
“One of the great aspects is that our gross margins are 95%. We send these packs for free to people.” “No one’s questioning whether it can work. You proved it. It tastes better. The problem is how much work or how much hassle factor is required to get there.” “Anything that can enhance the coffee market has a great opportunity, but it’s so niche.” “Sorry. For those reasons, I’m out.” “We appreciate it, Mark. Thank you.”
There goes your shot, the one you wanted.
They didn’t air any of my arguments with him either. He did listen. That’s why he’s even like, “You still have Barbara,” later. They even show me very briefly trying to interrupt Kevin. I did talk to everybody, but it was too long-winded.
They edit it down the way they see fit.
“Charles, you still got Barbara.”
It was still a great story.
“Sadly, for me, there’s a lot I see wrong here. Buying a gallon of distilled water and carrying it home is asking a lot of a consumer. It’s a real pain in the butt. If I were using my left brain and my logic, I would be out right away, but there’s something about you guys I like. You’re straight shooters. This coffee tasted twice as good as the other cup. Everybody here responded the same way. I’ll offer you $100,000 for 33.333% plus $1 per box sold until I recoup my $100,000.”
Hopefully, everybody got that offer. That was $100,000 for 33.333% and $1 back in royalty until she recoups her $100,000, correct?
Yes. Horrible deal.
Let’s see what they did.
“I have to admit. It’s very aggressive.” “You can counter.” “That $1 is a royalty.” “Excuse me. Would you be quiet for a while?” “It’s a royalty.” “Call it what you want.” “Barbara, I want to know what you think that you can do specifically that’s going to help our company.”
I’ve watched the entire show. My favorite part of the show is where Taylor asked Barbara, “What are you going to do? What value do you bring to the table? How are you going to help us?” Let me tell you and my audience why that’s my favorite part. It is because so many people either get super excited and jump on a deal, or they’re disappointed and think that the shark is not offering them much at all, so they’re only focused tunnel vision on the numbers and the percentage.
They’re not focused on what that shark brings to the table. If it was money that made a business better, there’d be a lot more successful businesses because it’s not that difficult to get money. It’s what you are going to do with that money and what value that investor is going to bring to your business. I invest in companies all the time. I buy, sell, fix, and grow companies. I love this because Taylor asked that specific question. If you want Shark Tank, very few guests ask that question. Would you agree?
Yes. There are people who are too excited to get the deal and walk off the show.
They’re too excited to get the deal or too bummed that they didn’t get the deal, or too bummed that they didn’t get the offer that they wanted. This is the most important thing I want all entrepreneurs to do. Always ask. Don’t get excited, and don’t take the first deal. Put them in the spotlight. You ask them, “What value do you bring to the table? Why you? What are you going to do for us? What are your benchmarks you’re going to help us accomplish?” This is what I want to see more entrepreneurs do before they go try to raise capital. Does it make sense?
Yes, because then it helps them understand better what they can do. If they have no answer, they should be a little scared.
Asking questions helps you understand what investors can do. If they have no answer, they should be a little scared. Share on XIf they have no answer, then take their money and make them a silent partner. Most people are in this for the experience, for the expertise, and the opening of doors. Most people going on Shark Tank, not all, are not just looking for monetary investment, but they’re looking for relationship capital and expertise. Anything you want to add there quickly?
That’s 100% what we were wanting to lean on. We were there to get an investment. We weren’t there to get marketing, which is what happens a lot of the time for the people. Marketing happens if you’re successful with the show anyway, but you’re going to leverage the relationship with them to be more successful rather than the one-hit wonder on the show. That’s what we want.
To clarify what he said, because he said, “We went on the show to get marketing.” Laura is good at marketing, going on QVC. He met sales. He wasn’t there just to build up product sales. I won’t say most, but many Shark Tank guests go on there for a revenue boost. They’re trying to get more money in the door. He was there for a true working investor.
They’ll sniff it out and start attacking you at that point. “Are you only here for marketing?” That’s happened a few times. They don’t even want to invest.
I’ve heard that many times.
“If you know how to market it, you’re going to get tons of repeat orders. I think your marketplace is online. I can help you there because I sell so much product online.” “Our counteroffer is 25% equity, and you still have the $100,000 loan that’s repaid back with $1 per pack.” “Instead of 33.333%, you’re giving me 25%? “Yes.” “I would happily take that because that’s what I wanted.” “Thank you.” “Give me a double hug.” “Good luck. Impressive.” “Congrats.” “Thank you.”
Life After Shark Tank: Scaling To A Seven-Figure Distribution Business
You got to deal with Barbara. We got about ten minutes here. Let’s talk a little bit about after the tank. How long has it been since you’ve been on the show?
Since 2017.
Back then, you were making $66,000, about to do $120,000, selling not that many cups of coffee a day. You had 1,200 clients in 50 countries. What are you now?
We are 150,000 cups a day, a 7-figure business, and growing over 50% a year.
You said that so nonchalantly, but that is very powerful. He’s grown 50%. That’s huge. Anything else? How many countries are you in?
It’s over 90. The greatest importance that we push into countries and movement is the ability of deliverability. Being able to deliver in the country is not sending a one-off package to someone who’s in the corner of the market. We’re growing in Europe. We doubled in 2026, and it’s continuing to grow. Canada is still our best country for sales. Externally, that’s where we’re pushing distribution. We’re trying to get a successful distribution, not just a sale in a country.
You say you’re still in 50 countries?
Definitely over, as far as early shipments. Successful beachheads of having good shipping and good representation. That’s a good number. I don’t know off the top of my head. It’s going to be closer to the 40 number because it’s all of Europe. South America is always a big issue. In most of Asia, we’re growing quite a bit.
Have you found another use other than coffee for your powder packs, other than distilled water? Have you found any other use to make things taste better, or any other product line? Are we still this product line?
We have. Do you want me to talk about what we do share or sell?
Yes, quickly. This is beyond the tank. I want to know how you grew. If you can incorporate any lessons with how you grew beyond the tank, that’s what we’re here for.
Product Diversification: Solving High Pain Points From Espresso To Cold Brew
We started with a light roast. It was trying to sell to very niche light roast people that had the highest pain point. They’re the ones that are trying to find the higher acidity, the florals, and the berry. They have the pain. They immediately wanted that fixed. That’s what we target. We went to the shows. That’s what they buy at the shows. We have since moved into the light, medium, and dark. You’re doing what people are reaching for on the coffee bag. Most coffees will say light, medium, or dark.
We’re still in coffee, but we’re different levels of coffee.
That’s a big part. If we’re pulled into a product, we’re going to make it. We’re not going to push ourselves all the time. Espresso machines were a very specific need that no one was making water for. It has some issues and a very high pain point. If you mess up your espresso machine, it’s thousands of dollars. We make a water profile for that.
If we're pulled into a product by customer demand, we're going to make it. We're not just going to push ourselves all the time. Share on XTake note of what he said. A very high pain point. He’s got lessons in here, but he’s not being specific about his lessons because he knows it. The first thing you want to do in entrepreneurship when you’re starting a company, improving your company, and growing your company is to understand what your consumers’ pain points are. If you can’t solve their pain points, you won’t stay in business.
Cold brew was a lower pain point, but it was one we had some key customers that we grew into. The very last one is low acid. Low acid comes from the issue that they had on the show, which is, “You have to add it to distilled water. You have to buy a gallon. Who’s going to buy this gallon and take it home?” Tons of people do, and they continue to do it. You don’t need to do that with this one because its objective is different. It’s to help you lower the acidity of the coffee you’re drinking so you can drink your coffee again. You can add it to any water.
That product I like. That product I want to try because I’m the same. I’m so busy making sure I have distilled water all the time. You introduced more products. Your business is doing seven figures. Did your deal with Barbara come to fruition?
We had agreed on a term sheet after the show. This sometimes happens or doesn’t happen. It’s like any handshake agreement when you’re going to look at a house. You’re like, “I love this house,” and then you go home, send the inspector, and find out some more things. You find out the foundation is cracked. The foundation wasn’t cracked here.
We did come to an agreement on a term sheet. It was Barbara’s kindness in the end to give us an out. I don’t know how much I should share here to keep some of the conversation private. She was generous in the way that she ran some numbers with us at the very end and gave us a good way to not have to fold through.
How much did you sell in products that day? What were your product sales from the show?
Over $200,000 that night.
Barbara said, “You’ve made a lot of money here. I’m going to still partner or give you an out?”
She was kind because she probably knew it wasn’t that great of a deal. Getting $100,000 is what was agreed to on the show. $100,000 that we’re going to pay back for 25% of equity is a painful deal.
Painful for you, not for her. She was a sincere Shark. She did what was in your best interest.
We feel so. We would have made it work either way. If she hadn’t given us an out, we would have worked with Barbara and kept the deal that we agreed to. We would have been able to grow faster with her help on the branding, marketing, and what she said she would do for the show because that was what we agreed to.
Always look at every deal and ask, “Is it a lesson or a blessing?” This is a lesson and a blessing with Barbara. This is a good point for entrepreneurs. You don’t have to take the deal. You have to do your due diligence to make sure that deal works for you. What I liked about Barbara is that she gave them an out, and they took it because she’s not a greedy Shark.
She was doing what’s in the best interest of Charles, Taylor, and Third Wave Water. Not the best interest of her bank account. You don’t always get great, generous, trustworthy, transparent Sharks or investors. A lot of times, you get Sharks. This is a good lesson. That’s something that you should think about. Any last-minute golden nuggets that you would like to leave for our audience? Being on the show, nine years later, and building the business to what it is. What would you tell entrepreneurs?
Failing Forward: Why Your First Business Idea Is Never Your Best Idea
Your first idea is not going to be your best idea. The Right Cup was the business I had started before this. My business partner, Taylor, had another business before this. We were both learning from those businesses that both led us in different ways to the water for coffee. When we were on the same track to test this one, we had learned so much from our other businesses that were growing so slowly, failed, or whatever. On my side, I’d failed a few businesses before. The first businesses are going to help open the door to see in the room in the first place for the second business. The opportunity for water for coffee, I had zero clue about until I started the first business that was a coffee subscription.
Your first idea is not your best idea. What’s number two?
The first idea helps you gain information for the better ideas.
Don’t look at your first idea as being a failure. They could have stopped being an entrepreneur and said, “This was a failure. I’m going to go get a job.” If you haven’t failed, you’re not a true entrepreneur. What’s your third one?
You’re giving me more.
That’s okay if you can’t come up with one, but I know you can.
Don’t give up. I gave a TEDx talk that said inspiration brings tenacity. Find your inspiration, but the tenacity is what you’re trying to get to. Your first idea is, “80% fail,” but the statistics reverse on the second chance. When you try a 2nd time or a 3rd time, you have such a higher probability of success because you learned the first time. It’s not try once, and you’re done. It’s not, “I got an F on the grade,” and you want out. It’s, “I put in enough risk to make it hurt, but I didn’t put in too much risk to tank myself to be able to see this idea to fruition and get me to a better idea that came up later.”
Well done. Don’t give up. All of you entrepreneurs should read two books. Number one, Exit Rich. Exit Rich is a solid foundation to grow your business to a sustainable, scalable, and sellable business. Read Three Feet from Gold. Three Feet from Gold is a true story. I want you to go read it. That book will tell you never, ever to give up. Charles, thank you so much for being on the show.
Thank you to all of my readers and all of my subscribers. I told you this was going to be another great episode. Make sure you share this with your network. Your network equals your net worth. Make sure you get this out to all of your friends, colleagues, and fellow entrepreneurs. If you haven’t subscribed to Exit Rich, please do so. Thank you. We’ll see you next time.
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